Reading Time: 6 minutes – Post written by: Opace Digital Agency . Last Modified: February 20, 2025 Jump to section hide 1 What are Backlinks in SEO? 2 Does Link Building Still Work? 3 The Rise & Fall of Backlinks in SEO 3.1 Backlink Manipulation 3.2 The Penguin Update in 2012 3.3 The SpamBrain Update in 2022 4 Quality vs … Continue reading What Are Backlinks in SEO & Does Link Building Still Work? [UPDATED]