What are the benefits of Facebook and is there a business case for Facebook in 2018? How should B2B and B2C businesses optimise Facebook as a marketing tool, how does it compare to other social media platforms and does Facebook generate a positive ROI for...
If you have a WordPress, Magento, Joomla website or eCommerce store, or in fact any website, GDPR comes into force from 25th May 2018 across the EU and will forever change the way that organisations need to manage data and privacy. One aspect of GDPR compliance is...
Over the years, Google has produced many guidelines and documents to aid webmasters in understanding SEO and their views on link building. If you're here, you most likely want to understand what Google SEO rules and guidelines for link building exist. The issue of...
![Is Buying Backlinks Safe? Do Paid Links Have a Place in Modern SEO? [UPDATED]](https://opace.agency/wp-content/uploads/2017/03/key_to_linkbuilding_strategies-400x250.jpg)
If you're here, it means you are asking the question, Is buying backlinks safe? Before answering that, let's answer a more fundamental question, Are backlinks important for SEO and do they improve rankings? The short answer is yes, but there are many different types...
![How to Get Free Backlinks for Your Website: Our Top 10 Methods [UPDATED]](https://opace.agency/wp-content/uploads/2017/04/free-backlinks-400x250.jpg)
Introduction: Getting Backlinks Without Paying For Them If you're here, you will be searching for how to get backlinks for free. However, growing your SEO organically can be a slow process. There are many methods and techniques involved, which you can learn about in...
![Dofollow vs Nofollow Links & SEO: The Truth About the Nofollow Tag [UPDATED]](https://opace.agency/wp-content/uploads/2017/04/nofollow-links-400x250.jpg)
Before we get into the nitty-gritty, it's important to understand that Nofollow is a directive for search engines, not a penalty or something to be scared about. What is Nofollow in SEO? In a nutshell, Nofollow in SEO simply means that a backlink or hyperlink...
![Backlink Your Way to SEO Success: An Up-To-Date Link Building Guide [UPDATED]](https://opace.agency/wp-content/uploads/2017/04/backlink-your-way-to-success-400x250.jpg)
Before we jump into our link building guide, let's start at the beginning and cover what SEO means. The Role of Link Building in SEO Our simple SEO guide below covers all of the fundamentals, including common myths about backlinks and the role they play in modern SEO....
What benefit is there in knowing how to check backlinks from your competitors? As the great Chinese military strategist, Sun Tzu, said; “Know yourself, know your enemy, and you shall win a hundred battles without loss”. In this instance, we are talking about the war...
Since Google introduced the Penguin update to its algorithm in 2012, practices such as black hat SEO link building have, thankfully, been in decline. Widespread manipulation of a website’s ranking involving the practice of buying links, spam comments, link farming and...
![What Are Backlinks in SEO & Does Link Building Still Work? [UPDATED]](https://opace.agency/wp-content/uploads/2017/05/what-is-a-backlink-in-seo-400x250.jpg)
If you are looking for an answer to, "What are backlinks and do they still help SEO?", you're in the right place. When it comes to how well you rank in search engines, there are many factors which determine your position. Historically, two of the main ones were...
