SEO Birmingham

SEO is all about improving your website’s visibility on search engine results pages. By focusing on relevant keywords, content optimisation, and earning high-quality backlinks, SEO can help your site rank better in search engines and therefore drive more traffic to your site.

There are many disciplines within SEO, e.g. services like technical SEO will ensure your site meets search engine requirements, while local SEO can boost your presence in your region, such as Birmingham-specific searches. Local SEO can also include optimising Google My Business, helping to enhance your visibility in Google Maps and local search results. Off-page techniques, such as digital PR and blog outreach can help build authority and traffic by earning external links back to your site. Advanced tactics like schema markup and featured snippets can make your site stand out in search listings by enhancing how it appears.

The ultimate goal? Higher rankings, more traffic, and increased visibility for your target audience.

Closely related to technical SEO, on-page SEO focuses on optimising individual web pages to improve rankings and user experience. This includes refining content to align with search intent, optimising headings and meta tags, improving internal linking, enhancing site speed, and ensuring mobile-friendliness. The goal is to make each page as relevant and user-friendly as possible while keeping it in line with search engine guidelines.

As a part of on-page SEO, keyword research is the foundation of any SEO strategy. It helps identify the search terms your audience is actually using so you can optimise content accordingly. Choosing the right keywords ensures you're targeting the right audience, improving organic traffic and increasing conversions. Without proper keyword research, you risk attracting the wrong visitors or competing in areas where ranking is unrealistic.

Off-page SEO is all about building authority and credibility outside of your website. This includes getting established with a Google Business profile and on popular business directories, earning valuable links from reputable sources, engaging in digital PR and outreach, managing social media, and improving your brand visibility. The stronger your website’s reputation across the web, the more trust it gains with search engines, which can lead to better search engine rankings.

Yes, but only when done correctly. High-quality links from other sites to yours act as trust signals, helping search engines determine your site's credibility. However, not all links are equal or beneficial. Spammy or low-quality links can harm your rankings. The key is earning backlinks naturally by creating valuable content, building industry partnerships, and through ethical outreach, rather than relying on manipulative tactics.

SEO and CRO are both crucial optimisation techniques for a successful online presence, but they focus on different goals. SEO aims to drive more traffic to your website by improving its position in search results through content optimisation and technical improvements. In contrast, CRO is about improving the user experience so that visitors convert into leads or sales. While SEO often involves more technical skills that affect the entire site’s performance, CRO is typically part of the web design process, focusing on elements like layout, calls to action, and usability. Together, SEO and CRO help attract and convert visitors, supporting overall growth.

Yes, we offer PPC management as part of our digital marketing services, along with Google Ads, Bing Ads and social media advertising. When deciding between SEO and PPC (Pay-Per-Click), it depends on your goals. PPC offers instant visibility in search results, but it requires ongoing spending and can be costly due to competition. SEO, on the other hand, is an organic approach that takes time to build but offers long-lasting results with a lower lifetime cost. While PPC can drive immediate traffic, SEO often delivers higher-quality leads and conversions over time.

Our SEO services are customised to each client, and the cost varies based on your goals and current site performance.

Before we start, we recommend a full market and competitor analysis, along with a website audit, to set a baseline. We offer this analysis as a one-off service for £900 + VAT, providing a roadmap and specific recommendations.

For ongoing SEO, we have monthly packages starting from £650 which includes the most fundamental parts of SEO, including keyword research, website optimisation, basic content creation, and reporting. Most clients invest around £1,500 per month, which includes on-site SEO, content creation strategy, content marketing, and off-site SEO. For clients looking for maximum support, full-service packages can reach up to £5,000 monthly per site, which includes everything above, plus conversion rate optimisation, comprehensive content creation (e.g. regular website content refreshes, writing eCommerce product descriptions, weekly blog writing), content marketing campaigns, infographic design/video creation, and more. 

Unfortunately, SEO isn’t a quick one-off task. Your website changes with time, search engines update their algorithms, competitors adjust their strategies, and user behaviour evolves. Ongoing SEO management ensures your website stays relevant and competitive. If you stop, rankings can gradually decline, traffic may drop, and you could lose visibility to competitors who continue optimising. Regular updates, monitoring, and content improvements are essential to maintaining long-term success.

The timeline for SEO results depends on several factors, including your website’s age, domain authority, and current rankings on Google. Established sites with strong existing content may see improvements in search results within days, while newer sites may take 6–18 months or even longer to achieve significant rankings. Additionally, the competitiveness of your industry, the level of content optimisation, and the quality of your backlink profile all play a role. While we aim for quick wins, SEO is ultimately a long-term strategy, influenced by Google’s algorithms. That said, our SEO services are designed to build sustainable results over time.