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- Rated 5 stars
- Spectacular
- Shedstore
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Summary: Discover how Opace’s eCommerce seo strategy and content boosted Shedstore’s search engine rankings, organic traffic, and sales. Read the case study.
Shedstore
With a 45% growth in organic visibility and 500 page 1 Google rankings, we tailored the SEO strategy and provided ongoing digital marketing efforts to significantly boost Shedstore’s organic visibility, traffic, and sales.
CASE STUDY
In March 2022, Shedstore, a leading UK retailer of garden sheds and outdoor buildings, engaged Opace to enhance the site’s organic visibility and address various technical seo concerns.
Our partnership began with a comprehensive seo audit to identify areas for improvement and develop a strategic plan. During the initial phase, we evaluated various aspects, such as competitor landscape, keyword search volumes, meta tags, content quality, site speed, mobile-friendliness, and technical seo factors like broken links and missing image tags. This thorough analysis allowed us to pinpoint critical areas needing attention and set the groundwork for an effective seo strategy.
Shedstore were impressed with the audit and asked Opace to assist with implementing the recommendations. This included revamping meta tags, improving keyword targeting, copywriting for eCommerce category pages, and ensuring that the site’s technical elements were in line with seo best practices. We addressed issues such as duplicate content, missing image ALT tags, internal linking, and structured data implementation.
Later that year, we tested an infographic campaign to highlight the benefits of garden offices, a trending topic relevant to Shedstore’s audience. This involved designing the infographic, creating the blog post, online PR, and sharing across various platforms to generate interest and drive traffic.
Our efforts resulted in significant improvements for Shedstore. As a result, the contract was renewed for 2024, but now expanded to provide a more holistic seo service across Shedstore and its sister sites.
Throughout the year, our team have been working hard on implementing an aggressive project plan and phasing seo activities across the sites to address areas such as:
- YouTube video optimisation
- Maintaining and refreshing blog content
- Creating new blog content
- Developing new buying guides
- Implementing smart FAQs
- Enhancing and creating new brand pages
- Establishing a local seo strategy
- Infographic campaigns
- Internal linking strategies
The Results:
Our strategic approach led to substantial improvements in Shedstore’s search engine rankings, organic traffic, and sales. The website now enjoys greater visibility and a stronger online presence, ensuring sustained growth within a highly competitive marketplace.
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