Instagram & Facebook Marketing Agency

Our social media management covers everything you'd expect and a few things you might not. The core service includes content planning and strategy, graphic design for posts and stories, copywriting, scheduling, community management, and monthly performance reporting. We also monitor trends and algorithm changes across both platforms so your strategy stays current. If paid promotion is part of the plan, we'll handle that too, including audience targeting, ad creative, and ongoing campaign optimisation.

It starts with understanding your business, your customers, and what makes them tick. Before we post anything, we spend time researching your industry, your competitors, and the kind of content that performs well in your space. We mix in educational content, behind-the-scenes material, user-generated content, and topical posts that give people a reason to follow and engage.

For most businesses, running both platforms together makes sense because they share the same advertising infrastructure and content can be adapted across both. As a general rule, Instagram tends to work better for visually-led brands and younger demographics, while Facebook has broader reach and stronger community features for local businesses and B2B. We'll assess your situation and recommend a strategy that focuses your budget where it'll have the most impact.

Social media is a long game. Typically, we'd expect to see a noticeable improvement in engagement within the first two to three months, with audience growth and measurable business impact building from there. Paid campaigns tend to show results faster, sometimes within days, because you're putting budget behind targeted reach. We set clear KPIs at the start so you know what to measure and we both have a shared definition of success.