I must admit, reading the title here makes me scratch my head in disbelief as someone who has...
Twitter Agency
X Marks The Spot. Twitter Marketing & Management Services From Opace
Twitter (now branded 'X') is a powerful social media marketing platform for businesses but it's often a tough one for users (both businesses and non-business) to grasp. That's why we have been offering Twitter marketing services to businesses for a decade.
What is Twitter? A short-form or long-form social media platform?
Originally created as a microblogging or short-form content platform, Twitter's strategy was to allow users to stay connected through the quick and frequent exchange of messages (Tweets). With character counts growing from 140 to 280 characters for Tweets, Twitter still very much fits this vision for free users. However, since being taken over by Elon Musk and rebranded as 'X', the platform now allows a character count of up to 25,000 for paid Twitter Blue users. That's ~5K words and long enough for an entire white paper.
Confused?
We're not surprised if you are. Short-form and microblogging content is a challenge for many to understand. Getting this right is a science. Long-form content is now an option for paid users, but is Twitter the right choice?
This is where our expertise comes in as a Twitter management agency. Luckily, Opace are here to help you to get the most out of this fast-paced and fast-changing social media site. We have years of experience using Twitter and it’s one of our favourite platforms for marketing!
Interested? Get in touch today.
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Twitter Management Service
What’s so great about Twitter?
Whether B2C or B2B, we recommend that most of our clients maintain an active presence on Twitter – the amount of activity and goals will of course differ but it’s one of the best social media platforms out there and we’re yet to find a customer that it doesn’t provide an advantage to!
With it’s rebranding to ‘X’, we’re already seeing exciting advancements taking place. However, with Musk’s plans to expand Twitter as part of his vision for an ‘everything app’, the business opportunities presented by this powerful social network are likely to become much larger.
Putting that to one side, below are some of the opportunities you can benefit from today.
Connect with new and old customers
Twitter is great for building new connections and maintaining relationships with existing customers. Gain followers to increase your marketing reach.
Improve customer loyalty and sales
Sharing discount codes and special deals on Twitter is a great way to improve customer loyalty and increase your sales in the process.
Share company news and updates
Got something to share? Twitter’s the place to do it! From product launches to industry news, it’s a great platform to distribute your content and get it noticed.
Integration with other platforms
Twitter can be integrated with your blog, Facebook page and other platforms as part of a holistic and seamless omnichannel marketing strategy.
Deal with customer queries
Many customers now take to Twitter to raise queries and complaints. Respond to them quickly and you’ll stand a great chance of improving your reputation.
Promote new products and services
Want customers to buy your products? Of course you do! Share links on Twitter to drive traffic to your site.
Why Choose Opace as Your Twitter Management Agency?
If you are not using or maximising Twitter to its full potential, there’s no better time to start. Here’s why you should choose Opace as your Twitter management agency:
Avid Tweeters
We’re avid tweeters ourselves and know the platform inside out. Our marketing experts can therefore help you get the most out of this (sometimes) confusing platform.
Bigger picture
We don’t see Twitter marketing as a standalone solution, instead believing the best results come from integration with other digital marketing strategies and channels.
Simple solutions
Whether you’re a technophobe or simply new to Twitter, we make running your account, managing content and devising a Twitter marketing strategy easy.
Design, content and integration
We will set up your company’s Twitter page and design it to compliment your existing branding. We’ll show you how to create effective content for Twitter to engage with your followers and our developers will integrate Twitter with powerful tools to connect it with your website, Facebook and other platforms.
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