PPC Birmingham

PPC or paid ad campaigns are a form of digital advertising that sits within the overall marketing strategy, along with other forms of advertising and marketing, including SEO, social, email, PR, and direct marketing strategies. The main difference is that PPC requires advertisers to pay each time their ad is clicked by a user (pay-per-click). It's a way to buy visits to your site, rather than attempting to earn those visits organically using methods like SEO.

Running PPC campaigns, especially on platforms like Google Ads and Bing Ads, can boost your business's visibility, drive targeted traffic, and increase conversions very quickly. They are particularly effective for eCommerce businesses, where Shopping ads can be used and product information such as images, prices, and reviews can be displayed to attract potential customers.

Yes, we'll do a thorough review before we make any changes or suggestions. An account audit in PPC advertising involves analysing your PPC account to assess its performance - we'll look at aspects like your Google Analytics data, click-through rates (CTR), conversation rates, ad copy, keywords (including negative keywords), cost-per-click budgeting and overall and cost control.

This process helps identify areas for improvement and develop solid strategies to enhance your advertising campaigns' effectiveness on platforms like Google Search, Google Display Network and Bing Search.

For ongoing accounts, this is something we will do at the very start of the contract. Alternatively, we can offer an account audit as a standalone service, which we would quote based on your account size and the anticipated time needed.

Yes, we offer comprehensive Google Ads account setup services for businesses new to paid advertising as well as those with existing accounts. If you're starting from scratch, we'll handle everything from setting up your Google Ads account to configuring the initial campaign settings, researching keywords, and creating ad groups.

For those with existing accounts, we will conduct a full audit to identify opportunities for improvement, making sure your account structure, targeting, and bidding strategies are set up to maximise ROI. Whether you need a fresh start or an overhaul of your current setup, our PPC agency can ensure your Google Ads campaigns are structured effectively from day one.

Working with a professional PPC agency brings valuable expertise and insights to your ad campaigns. Our team has years of experience in understanding keywords, search intent, and user behaviour, which are essential for creating ads that attract the right audience.

We also specialise in managing marketing budgets efficiently to maximise ROI and minimise wasted spend on irrelevant clicks. By setting daily, weekly, or monthly budgets and monitoring campaigns closely, we help clients stay within their budget while driving meaningful results.

Hiring a PPC agency like Opace can be particularly helpful for businesses that want to remain hands-off while maintaining effective cost control, keyword targeting, and proactive campaign optimisation.

PPC costs are typically split into two parts: the ad spend and the management fee. The spend is based on factors like the number of clicks you want and the cost-per-click, which varies by industry and competition level. In addition, PPC agencies will charge a management fee to set up, monitor, and optimise your campaigns.

We suggest a minimum ad budget of £1,000, although budgets often range from £3,000 to £20,000 per month depending on goals and competition. Our team will work with you to set realistic targets, providing a customised approach that aligns with your needs and maximises your marketing budget.

We keep pricing straightforward with no confusing tiers or hidden fees.

For larger accounts, we charge an initial setup or audit fee, which depends on the amount of time required for a thorough review of your account and existing campaigns. After that, our minimum monthly management fee is £550, which covers ongoing optimisation, reporting, and strategic adjustments.

For accounts with budgets over £4,400 per month, we apply a 12.5% management fee.

This transparent structure ensures you get the best value and dedicated attention to optimise your PPC campaigns effectively.

No, we don’t lock clients into long-term contracts.

While we generally recommend running PPC for at least three months to allow time for testing, optimisation, and assessing results, we understand that flexibility is important. Our PPC agency operates on a simple 30-day cancellation policy, meaning you can cancel anytime with one month’s notice. Most clients choose to continue with us because they see positive results from our PPC ad campaigns, but you’re free to decide what’s best for your business at any time.

The choice between SEO and PPC depends on your goals, timeline, and budget.

PPC, such as Google Ads, provides immediate visibility in search results and lets you control your marketing budget precisely. It’s ideal for quick results but requires ongoing spending, which can add up over time.

SEO, on the other hand, is an organic approach that takes longer to show results but offers lasting benefits without constant ad spend. SEO is typically more cost-effective long-term and can drive high-quality traffic.

Many businesses use both together as part of their marketing strategy—PPC for instant traffic and SEO for sustainable growth.

We use a range of strategies to optimise advertising campaigns. These include competitor analysis, keyword research to target ads effectively, creating compelling ad copy to attract clicks, testing different ad formats, and monitoring performance metrics like click-through rates and conversion rates.

We also conduct regular account audits to identify areas for improvement and adjust strategies as needed. By optimising your PPC campaigns regularily, we can help you get the most value from your advertising spend, driving more traffic and conversions to your business.