Technical SEO Agency

• Website Structure & Navigation: A well-structured website makes it easier for search engine spiders to crawl and index your site.
• URL Structure: URLs should be SEO-friendly, meaning they should be clear, concise, and include relevant keywords.
• Page Speed & Core Web Vitals: Site speed is a crucial factor in SEO. Faster-loading pages provide a better user experience and are favoured by search engines.
• Mobile-Friendly Design: With the majority of web traffic coming from mobile devices, having a mobile-friendly design is essential.
• SSL Certificate (HTTPS): Secure websites (HTTPS) are given preference over non-secure ones (HTTP) in search results.
• XML Sitemap: An XML sitemap outlines the structure of your website and all of its pages.
• Robots.txt File: This file tells spiders and bots which pages or sections of your site to crawl or not to crawl.
• Canonical Tags: These help prevent duplicate content issues by telling search engines which version of a page to index.
• 404 Errors and Redirects: Broken links can harm your site's SEO. Use 301 redirects for deleted pages and fix any 404 errors.
• Structured Data: This helps search engines to relate to the content on your site and can enhance your visibility on SERPs.
• Meta Tags: This includes meta titles and meta descriptions, which provide a summary of your page content in search results and for users.
• Internal and External Linking: Properly linking to your own content (internal links) and to other relevant sites (external links) can boost your SEO.
• Keyword Optimisation: This involves using relevant keywords in your content, meta tags, URLs, and alt text.
• Image Optimisation: Images should be properly formatted and include alt text as this supports accessibility and allows search engines to understand the image content.
• Duplicate Content: Ensure your site doesn't have duplicate content, which can harm your search rankings.
• H1 Tags and Subheadings: These help structure your content and make it easier for search engines to digest.
• Website Migrations: If done incorrectly, a website migration can lead to a loss in organic traffic.
• Search Engine Spiders and Crawlers: Understanding how these work can help you optimise your site for better crawling and indexing.
• Crawl Errors: These should be fixed to ensure search engine spiders can properly crawl and index your site.
• Latent Semantic Indexing (LSI) Keywords: These are related keywords that help search engines to understand the context of your content.
• NLP Keywords: These consider natural language and conversational queries, which are becoming increasingly important with the rise of voice search.
• Outbound Links: These are links that point to other websites from your website.
• Site Speed: The loading speed of your website can significantly impact your SEO.
• Website Migrations: This involves moving your website from one domain to another, one host to another, or changing your website's structure.
• Technical SEO Implementation: This involves implementing various technical SEO strategies to improve your website's visibility in search results.
• Search Engine Friendly Content: Content should be written in a way that it can be easily understood by search engines like Google and Bing.
• Technical Issues: Any technical issues on your website should be fixed to ensure a smooth user experience and improve your SEO.
• Broken Links: These are links that lead to non-existent pages.
• Structured Data: Like meta data, this is a type of data that helps search engines understand the content on your website, enhancing your visibility on SERPs.

This list isn't exhaustive but factors like these help your website content to be found and rank appropriately in search results.

On-page SEO refers to the process of optimising individual web pages to rank higher and earn more relevant traffic in search engines. It includes aspects like meta title tags, meta descriptions, internal links, keyword usage in your content, and more. Off page SEO, on the other hand, refers to all the activities you do away from your website to raise the ranking of a page in search engine results, such as backlinks, social signals, and other off-site practices that could potentially improve your search engine rankings and organic traffic.

Technical SEO and on page SEO are not the same, but like on site SEO, they are all related and crucial components of an effective overall SEO strategy. On page SEO refers to the practice of optimising individual web pages in order to rank higher and attract more relevant traffic in search engines, whereas technical SEO refers to the aspects of SEO that are crucial for search engines to properly crawl and index your website. This includes factors like website speed, mobile-friendliness, XML sitemaps, SSL certificates, structured data markup, and more. Along with on site and off site SEO, both are necessary for a successful SEO strategy.

On site SEO and on page SEO are often used interchangeably, but they do have slight differences. On page SEO refers to optimising the content and HTML source code of a single page, whereas on site SEO refers to optimisation activities on a website level, which includes on page SEO plus site-wide aspects like sitemaps, indexing, and more. Our technical SEO service includes both.

Keyword research is a crucial SEO task that involves identifying popular words and phrases people enter into search engines. It's all about understanding the language your potential customers are using to find the products or services you offer. By understanding and using these keywords in your website content, you can improve your chances of ranking higher in the search results.

There are several types of keywords, including primary keywords, long-tail keywords, LSI keywords, NLP keywords, branded keywords, geo-targeted keywords, and intent-based keywords. Each type serves a different purpose and can help your website rank for a variety of search queries. Our on page SEO services help you to apply these effectively.

Technical SEO improves search engine rankings by making your website easier for search engine spiders to crawl and index. It involves optimising your site structure, improving site speed, ensuring mobile-friendliness, fixing broken links, and implementing structured data. All these factors contribute to a better user experience, which search engines reward with higher rankings.

A technical SEO agency like Opace offers a range of services that can help improve your website's visibility in search engine results. These services include on page SEO audits, site speed optimisation, tuning for core web vitals, analysis of all page SEO factors, and more. We also address SEO problems during website migrations and eliminate duplicate content, ensuring your website performs optimally for both users and search engines.