The work
Turning beauty search into sales momentum.
Behind all the glitz and the glamour, the cosmetics sector is hard as (painted) nails. In2010, Cosmetic Kingdom, who have since rebranded as Cosmetics Fairy, came to Opace looking for a cost-effective website and SEO campaign to drive important traffic and sales.
The client was apprehensive after spending “hundreds of pounds and many wasted months” with a previous supplier who had developed a Joomla VirtueMart website. Cosmetic Kingdom then approached Opace and after making a series of improvements to their existing website, we strongly advised an upgrade to Magento due to its improved eCommerce and SEO capabilities. Upon taking our advice, we were able to make a number of rapid improvements. We provided web design, training, technical support and delivered an exceptional SEO/marketing campaign which helped to generate over 1000 visits to the Cosmetics Kingdom website each day
