Last updated: 17th August 2024.
Welcome to Opace Ltd. We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.
1. Introduction
At Opace Ltd, we value your privacy. This Privacy Policy explains how we handle your personal information when you interact with our website. We strive to protect your data in line with all relevant legal requirements, ensuring your rights are respected.
2. Who We Are
Opace Ltd (referred to as “Opace”, “we”, “us”, or “our”) operates as the data controller responsible for your personal data. We have a dedicated Data Protection Officer (DPO) who you can contact if you have any concerns or questions regarding your data privacy.
Contact Information:
- Email: [email protected]
- Phone: 0845 017 7661
- Mail: Data Protection Officer, Opace Ltd, Park House, Bristol Rd South, Rubery, Birmingham, West Midlands, B45 9AH
3. What Data We Collect
We may collect various types of personal data from you, including:
- Identity Data: Name, username, or any other identifier.
- Contact Data: Address, email, phone numbers.
- Technical Data: IP address, browser type, operating system, and other technical data related to your usage of our website.
4. How We Use Your Data
We use your personal data for specific reasons:
- Contractual Obligations: To fulfill our contract with you.
- Legitimate Interests: To further our interests where they do not infringe upon your rights.
- Legal Compliance: To adhere to legal requirements.
5. Data Security
Your data’s security is paramount. We have implemented robust measures to prevent unauthorised access, misuse, or loss of your data. Access to your personal data is restricted to those who require it to perform their duties and are bound by confidentiality agreements.
6. Data Retention
We keep your personal data only as long as necessary to meet the purposes for which it was collected. This includes adhering to legal, accounting, and reporting requirements.
7. Your Rights
Under GDPR and other applicable data protection laws, you have several rights regarding your personal data:
- Access: You can request a copy of your data.
- Correction: You can ask us to correct any inaccurate data.
- Erasure: You can request the deletion of your data.
- Restriction: You can ask us to limit how we use your data.
- Objection: You can object to our processing of your data.
- Data Portability: You can request the transfer of your data.
- Withdrawal of Consent: If we rely on your consent, you can withdraw it at any time.
To exercise any of these rights, please contact us using the details provided above.
8. Third-Party Links and Plugins
Our website may contain links to third-party sites and plugins. Please note that these external sites may collect data from you. We do not control these sites and are not responsible for their privacy practices. We advise reviewing the privacy policies of any third-party sites you visit.
We use cookies on our website for various purposes, including enhancing user experience. Cookies are small files stored on your browser. While some are essential for the site to function, others help us understand how users interact with our content. You can manage your cookie settings through your browser, though disabling cookies might limit your access to some website features.
Google Analytics: We use Google Analytics to monitor website traffic and behaviour. The cookies used by this tool do not store personal information, ensuring your anonymity is preserved.
10. GDPR Compliance
We adhere to GDPR principles, ensuring your data is processed fairly, transparently, and securely. We only collect data necessary for specific purposes and keep it accurate and up-to-date.
11. Plugin Data
For those using our website through WordPress, we use several plugins to enhance functionality. Some plugins, like Google Analytics, may collect non-personal data. Others, such as form builders, might store information you provide directly, like contact details. All data collected via plugins is handled following our broader privacy principles.
List of Key Plugins Used:
- Advanced Custom Fields: Custom fields for WordPress content.
- Forminator: Used for collecting user information through forms and surveys.
- Rank Math SEO: Optimises website content for search engines.
- Stop Spammers: Protects the site from spam and malicious activity.
12. Tracking Codes
In addition to the plugins previously mentioned, our website may use other tools and tracking codes that interact with user data:
- Google Ads & Conversion Tracking: We use Google Ads to track conversions and serve targeted ads. This involves placing cookies that collect information about your interactions with our ads and website.
- Bing Ads: Similar to Google Ads, Bing Ads may place cookies on your device to track conversions and target ads based on your browsing behaviour.
- Facebook Pixel: This tool allows us to track user actions on our website after interacting with our Facebook ads, enabling us to measure the effectiveness of our advertising campaigns.
- Hotjar: We may use Hotjar to analyse user behaviour on our website. This tool tracks mouse movements, clicks, and scrolling behaviour. Data collected by Hotjar is anonymised and does not include any personal information.
These tools may place cookies or collect other technical data, such as IP addresses, to analyse site usage, track advertising effectiveness, and optimise our website. We ensure that any data collected through these means is handled in compliance with GDPR and other relevant regulations.
Managing Cookies and Consent: You have the option to manage your cookie preferences directly through your browser settings or via our cookie consent tool. Disabling certain cookies may impact your experience on our website or limit the functionality of certain features.
13. Changes to Our Privacy Policy
We may update this Privacy Policy occasionally to reflect changes in our practices or for other operational, legal, or regulatory reasons. Please review this policy regularly to stay informed of any updates.
Thank you for reading our Privacy Policy. If you have any questions or need further clarification, please reach out to us at the contact information provided above.