Privacy & Cookie Policy

Opace Privacy & Cookie Policy

We take privacy seriously

Last updated: 9th March 2026.

Welcome to Opace Ltd. We respect your privacy and are committed to protecting your personal data. This privacy and cookie policy explains how we look after your personal data when you visit our website, what cookies we use, and your privacy rights under UK law.

1. Introduction

At Opace Ltd, we value your privacy. This policy explains how we handle your personal information when you interact with our website. We strive to protect your data in line with all relevant legal requirements, including the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).

2. Who We Are

Opace Ltd (referred to as “Opace”, “we”, “us”, or “our”) operates as the data controller responsible for your personal data.

Contact Information:

• Email: info@opace.co.uk
• Phone: 0121 468 0600
• Mail: Data Protection Officer, Opace Ltd, Park House, Rubery, Rednal, Birmingham, B45 9AH.
• Company Number: 07314908
• VAT Number: GB105838711

3. What Data We Collect

We may collect the following types of personal data:

• Identity Data: Name, username, or any other identifier you provide.
• Contact Data: Email address, phone number, and postal address.
• Technical Data: IP address, browser type and version, operating system, time zone, device type, and other technical data automatically collected when you access our website.
• Usage Data: Information about how you use our website, including pages visited, time spent, and navigation paths.

4. How We Use Your Data

We use your personal data for the following purposes:

• Service Delivery: To respond to enquiries submitted through our contact form and to deliver our services.
• Legitimate Interests: To improve our website, understand user behaviour through analytics, and ensure our marketing efforts are effective.
• Legal Compliance: To meet our legal and regulatory obligations.

We do not sell your personal data to third parties.

5. Data Security

Your data security is paramount. We have implemented robust measures to prevent unauthorised access, misuse, or loss. This includes HTTPS encryption across our entire website, secure form handling, and restricted access to personal data. Our contact form is protected by Google reCAPTCHA to help prevent spam and abuse.

6. Data Retention

We retain your personal data only as long as necessary to fulfil the purposes for which it was collected. Contact form submissions are retained for up to 24 months. Analytics data is retained in aggregated, anonymised form.

7. Your Rights

Under UK GDPR, you have the following rights:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Erasure: Request the deletion of your personal data.
• Restriction: Request that we limit how we process your data.
• Objection: Object to our processing of your personal data.
• Data Portability: Request the transfer of your data in a structured, commonly used format.
• Withdrawal of Consent: Where we rely on consent, you can withdraw it at any time.

To exercise any of these rights, please contact us using the details above. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

8. Third-Party Links

Our website may contain links to third-party websites. We have no control over these sites and are not responsible for their privacy practices. We recommend reviewing the privacy policies of any external sites you visit.

9. Cookies We Use

Cookies are small text files stored on your device when you visit a website. We use the following cookies:

Essential Cookies

These are necessary for the website to function properly. They cannot be disabled.

Cookie	Provider	Purpose	Duration
opace-cookies-acknowledged	Opace (localStorage)	Remembers that you have acknowledged our cookie notice	Persistent
sticky-cta-dismissed	Opace (sessionStorage)	Remembers if you dismissed the floating contact bar during your session	Session

Analytics Cookies

These help us understand how visitors interact with our website by collecting and reporting information anonymously.

Cookie	Provider	Purpose	Duration
_ga	Google Analytics 4	Distinguishes unique users by assigning a randomly generated number. Used to calculate visitor, session, and campaign data for site analytics reports	2 years
_ga_<ID>	Google Analytics 4	Used to persist session state across page views	2 years
_gid	Google Analytics 4	Stores and updates a unique value for each page visited. Used to count and track pageviews	24 hours
_gat	Google Analytics 4	Used to throttle request rate to limit data collection on high-traffic sites	1 minute

Marketing & CRM Cookies

These are used by our customer relationship management platform to provide relevant communications and track the effectiveness of our marketing efforts.

Cookie	Provider	Purpose	Duration
__hssc	HubSpot	Keeps track of sessions. Used to determine if a new session has started	30 minutes
__hssrc	HubSpot	Used to recognise if the visitor has restarted their browser. Determines if the visitor is a new session	Session
__hstc	HubSpot	Tracks visitors across sessions. Contains the domain, a unique user token (hubspotutk), initial timestamp, last visit timestamp, current timestamp, and session number	13 months
hubspotutk	HubSpot	Keeps track of a visitor’s identity. Used when submitting data through a form to link the submission to the visitor record	13 months
messagesUtk	HubSpot	Used to recognise visitors who chat via the messages widget. Stored so that the visitor does not have to re-identify when returning	13 months

Third-Party Cookies

When you interact with embedded content (e.g. YouTube videos), the third-party provider may set their own cookies. These are governed by the respective provider’s privacy policies:

• YouTube / Google: Google Privacy Policy
• Google reCAPTCHA: Used on our contact form to protect against spam. Google Privacy Policy

10. Managing Cookies

You can control and manage cookies in your browser settings. Most browsers allow you to:

• View what cookies are stored and delete them individually
• Block third-party cookies
• Block all cookies from specific sites
• Delete all cookies when you close the browser

Please note that blocking all cookies may affect the functionality of some website features.

Browser-specific guidance:

• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge

11. Tracking & Analytics

We use the following tools to understand how visitors use our website:

• Google Analytics 4 (GA4): We use GA4 to monitor website traffic and user behaviour. GA4 collects data such as pages visited, session duration, and referral sources. This data is used in aggregate to improve our website and services. GA4 operates with IP anonymisation enabled.

• HubSpot: We use HubSpot as our customer relationship management (CRM) platform. HubSpot tracking allows us to understand how visitors interact with our website and to provide relevant follow-up communications when you submit an enquiry.

• Google reCAPTCHA v3: Used on our contact form to protect against automated spam submissions. reCAPTCHA may analyse your browsing behaviour to determine whether you are a human visitor.

We do not use Facebook Pixel, Hotjar, Bing Ads, or any other behavioural tracking tools beyond those listed above.

12. GDPR Compliance

We adhere to UK GDPR principles, ensuring your data is:

• Processed fairly, lawfully, and transparently
• Collected for specified, explicit, and legitimate purposes
• Adequate, relevant, and limited to what is necessary
• Accurate and kept up to date
• Stored only for as long as necessary
• Processed securely using appropriate technical measures

13. Changes to This Policy

We may update this policy periodically to reflect changes in our practices or for legal and regulatory reasons. The “Last updated” date at the top of this page indicates when the policy was most recently revised. We encourage you to review this policy regularly.

If you have any questions about this Privacy & Cookie Policy, please contact us at info@opace.co.uk or call us on 0121 468 0600.