Digital Experience Agency
User Experience &
Digital Experiences Designed Around Data, Not Assumptions.
Test. Measure. Improve. Repeat.
User Experience Optimisation Services
We Optimise Every Touchpoint Between Your Brand and Your Customer
Most websites lose customers not because of bad products or high prices, but because digital experiences are confusing, slow or frustrating. Navigation that doesn't match how people think. Checkout flows that ask for information at the wrong time. Content layouts that bury the information visitors actually came for. A digital experience agency solves these problems systematically. We use data (heatmaps, session recordings, A/B tests, user surveys and analytics) to identify exactly where visitors get confused, frustrated or lost, and we redesign those interactions to remove friction and increase conversions.
As a Birmingham-based user experience optimisation agency, we work with businesses across the UK that have traffic but not enough conversions. Our approach sits at the intersection of UX research, conversion rate optimisation (CRO) and user behaviour analysis. We don't redesign things because they look dated. We redesign interactions that data proves are underperforming. Every recommendation is backed by evidence, tested through experimentation and measured against conversion goals. The result is digital experiences that work harder for your business without requiring more traffic to generate more revenue.
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Digital Experience
Core Digital Experience Services
Everything you need under one roof — delivered by specialists in each field.
View All ServicesA/B Testing & Experimentation
A/B testing and experimentation services that validate changes before they go live.
Conversion Rate Optimisation
Conversion rate optimisation services to increase leads, sales and revenue from your existing traffic.
Heatmapping
Heatmapping and session recording services to understand how visitors interact with your website.
User Behaviour
User behaviour analysis through heatmaps, session recordings, click maps and journey analytics.
UX Research & User Testing
UX research and user testing services to improve digital products through real user insights.
Request a Free Audit
Get a bespoke digital audit and roadmap to see how we can scale your revenue.
Our digital experience capabilities
- UX research and user testingQualitative and quantitative research that reveals how real users interact with your website or application. Usability testing, user interviews, task analysis and journey mapping identify friction points that analytics alone can't detect. Learn more about UX research.
- User behaviour analyticsHeatmaps, scroll tracking, session recordings and click analysis that show exactly what visitors do on every page. These tools reveal where people hover without clicking, which content they skip, where they rage-click and at what point they abandon. Learn more about behaviour analysis.
- A/B and multivariate testingStructured experiments that test design variations against each other using live traffic. We use Optimizely and equivalent enterprise-grade platforms to test headlines, layouts, CTAs, forms, navigation patterns and content structures to identify which version converts better, with statistical significance before rolling out changes.
- Conversion rate optimisation (CRO)Systematic improvement of conversion rates through research-backed design changes. CRO focuses on getting more value from your existing traffic: more enquiries, more sales, more sign-ups without spending more on advertising. Learn more about CRO.
- Customer journey mappingEnd-to-end mapping of the customer experience across all digital touchpoints: from first search query through to conversion and beyond. Identifying drop-off points, confusion moments and missed opportunities across the full journey.
- Accessibility and inclusive designEnsuring digital experiences work for everyone, including users with visual, motor, cognitive and hearing impairments. Accessible design isn't just ethical; it improves usability for all users and meets legal requirements under UK equality legislation.
TECHNOLOGIES & PLATFORMS
Digital Experience
Data-driven experience optimisation
Opinions are cheap in web design. Data is expensive and valuable. We base every optimisation decision on evidence, not design trends or personal preferences. Before changing anything, we collect data: analytics reveal the quantitative picture (where people drop off, which pages have the highest bounce rates, which device types underperform). Qualitative research reveals the why: user interviews explain motivations, session recordings show hesitation and confusion, and customer surveys capture frustrations that data alone can't identify.
This dual-lens approach means we understand both what's happening and why it's happening. Changes are then tested through controlled experiments rather than deployed based on assumptions. An A/B test comparing the current experience against our proposed improvement provides statistical proof that the change works before it goes site-wide. Beyond conversion metrics, we track experience quality through established benchmarks: Net Promoter Score (NPS) for overall loyalty, Customer Satisfaction Score (CSAT) for specific interaction quality, and Customer Effort Score (CES) for friction measurement. This scientific approach reduces risk, builds stakeholder confidence and ensures that every change genuinely improves the experience rather than just making it different.
Beyond UX design — customer experience strategy
Customer experience optimisation extends beyond individual page designs. It encompasses every digital interaction a customer has with your brand: how they find you through search, what they see on social media, how your emails look and function, what happens when they submit a form, how your chatbot responds, and how post-purchase communications keep them engaged. Each touchpoint either builds trust or erodes it, and the overall experience is judged by the weakest link in the chain.
Our digital experience work often starts with a website CRO engagement and expands into broader customer experience strategy as we uncover touchpoints that need attention beyond the website itself. We work alongside your marketing, sales and customer service teams to create consistency across channels. Emerging techniques, including AI-native personalisation, gamification mechanics and geo-targeted content delivery, are evaluated for each client based on the audience and context, not applied as trend-driven additions. A customer who receives a polished, on-brand experience from first click through to post-purchase follow-up is significantly more likely to return and recommend than one who encounters inconsistency and friction along the way. That consistency is designed, not accidental.
Sectors
We've Engineered Growth
Across Every Sector.
From bootstrap to boardroom, we've seen it all. And we make growth inevitable.
View All SectorsCharity & Non-Profit
Impactful, user-friendly websites that help charities and non-profits raise awareness and grow support.
Arts & Creative
Visually stunning portfolio sites that let artists, designers, and creatives showcase their work beautifully.
Engineering & Industrial
Specialised digital for engineering firms, manufacturing, and heavy industry.
IT & Technology
SEO, web design, and marketing for SaaS, IT services, and tech companies.
Healthcare & Medical
GDPR-compliant websites and patient-focused marketing for healthcare providers.
Financial Services
Trusted web design and marketing services for financial advisors and firms.
Manufacturing
Driving leads and visibility for UK manufacturers with targeted digital strategies.
Education & Schools
Engaging websites and visibility for schools, universities, and education providers.
Home & Garden
Beautiful eCommerce and brochure websites for home, garden, and lifestyle brands.
Food & Beverage
Appetising websites and online marketing for restaurants, food brands, and hospitality.
Logistics & Transport
High-performance websites for logistics, haulage, and transport companies across the UK.
B2B & Professional Services
Websites and marketing services for consultancies, legal firms, and service providers.
SELECTED WORK
Clients First.
Always.
We work smartly and ethically to provide intelligent and cost-effective solutions that maximise your ROI and fuel business growth.
Reviews & Testimonials
See What Our Customers Say
Opace are rated 4.93/5 for Digital Marketing based on 75 customer reviews
Local, National & Global Brands
Organisations We've Worked With
SOME OF OUR AGENCY CERTIFICATIONS
Award Winning Digital Agency
We make sure our digital marketers and specialists are always up to speed. From Google to HubSpot and Semrush, we've completed many of the major certifications available.
UX OPTIMISATION SERVICES
Why Our Digital Experience Agency Delivers Measurable Results
Most agencies redesign websites based on creative taste. We redesign interactions based on data. A beautiful page that doesn't convert is just an expensive portfolio piece. We focus on experiences that are both well-designed and commercially effective.
Here's what makes our digital experience approach different from standard web design agencies.
Evidence-based design
Every recommendation is supported by data: analytics, heatmaps, user testing or A/B test results. We don't redesign things because they look old. We redesign interactions that data proves are losing customers or preventing conversions.
Dual research methodology
Quantitative data (analytics, heatmaps, click tracking) tells us what's happening. Qualitative research (user testing, interviews, surveys) tells us why. Combining both reveals the complete picture and produces more effective solutions.
Testing before deploying
Design changes are tested through A/B experiments before going live. This eliminates the risk of well-intentioned changes that actually harm conversion rates. Every optimisation is proven to improve performance before full implementation.
Full funnel perspective
We look beyond individual pages to the entire customer journey. Traffic source, landing page, content engagement, conversion path and post-conversion experience are all connected. Optimising one touchpoint while ignoring others wastes potential.
Accessibility built in
Inclusive design principles are embedded in our process, not bolted on as an afterthought. Accessible experiences are better experiences for all users, meet UK legal requirements and reach audience segments your competitors are ignoring.
Commercial focus
We measure success in conversions, revenue and customer satisfaction, not design awards. Every optimisation is connected to a business metric. If a change doesn't improve a commercial outcome, it doesn't get implemented.
Why Choose Opace for Digital Experience?
If you're evaluating a digital experience agency, these are the questions our clients ask before starting an engagement.
How much does digital experience optimisation cost?
UX audits and CRO programmes typically start from £3,000-£5,000 for initial research and a prioritised recommendation plan. Ongoing optimisation retainers (continuous testing, analysis and improvement) range from £2,000-£5,000 per month depending on traffic volume and testing velocity. Contact us to discuss your goals.
What is the difference between UX and CRO?
UX design focuses on the overall quality of the user experience: ease of use, accessibility, information architecture and interaction design. conversion rate optimisation services focuses specifically on increasing the percentage of visitors who convert. They're complementary: good UX creates the foundation that CRO builds upon. For further guidance, see W3C Web Accessibility Initiative.
How quickly can we see results from CRO?
Initial quick wins (form simplification, CTA improvements, removing friction points) can show measurable conversion increases within 2-4 weeks. Systematic A/B testing programmes typically need 2-3 months to generate statistically significant results across multiple tests. The improvements compound over time.
Do you need high traffic levels for A/B testing?
A/B testing requires sufficient traffic to reach statistical significance. As a rough guide, pages with fewer than 1,000 visitors per month may take too long to produce reliable test results. For lower-traffic pages, we use qualitative research methods (user testing, heatmaps, surveys) to guide improvements rather than quantitative A/B tests.
Can you improve our mobile experience?
Yes. Mobile experience optimisation is central to our work. Most websites now receive 50-70% of traffic from mobile devices, yet conversion rates on mobile are typically 50-60% lower than desktop. We identify and fix mobile-specific friction points: touch target sizes, scroll depth, form usability, page speed and content prioritisation. For further guidance, see Core Web Vitals.
What tools do you use for user behaviour analysis?
Hotjar, Microsoft Clarity, Google Analytics 4, Crazy Egg, Optimal Workshop (for card sorting and tree testing), and custom survey tools. The specific toolset depends on what your site already has and what the research objectives require. For further guidance, see W3C Web Accessibility Initiative.
Can digital experience work improve our SEO?
Indirectly, yes. Google measures user engagement signals (dwell time, pogo-sticking, bounce rate patterns) as quality indicators. Improving the user experience tends to improve these signals, which can positively affect rankings. Our SEO services collaborates on projects where UX and search performance intersect.
Can remote businesses use your services?
Yes. Our team is Birmingham-based, but we provide digital experience services for businesses across the UK and internationally. Research, testing and optimisation are managed remotely.
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