The work
A stronger furniture store in search.
Corcorans, a well-known home furniture brand in Ireland, partnered with Opace in August 2020 to enhance their digital presence. The collaboration began with a comprehensive SEO audit and analysis, focusing on optimising the site architecture and category structures based on thorough keyword and competitor research. This initial phase targeted critical product categories, such as sofas, dining furniture, garden furniture, and bedroom furniture, and involved analysing 144 products to identify patterns and improve keyword targeting.
Our work
By the end of the year, we had completed significant SEO work for over 287 category pages and undertaken a speed optimisation project for the WordPress site, addressing crucial elements like database cleanup, plugin review, image compression, and JavaScript/CSS optimisation. This effort aimed to enhance the overall user experience and site performance.
