The work
Making a large catalogue easier to find.
Opace was engaged by Shedstore in March 2022 to take over and improve the organic search visibility of a large eCommerce Magento store with thousands of products across hundreds of categories.
Our work
Having previously relied on an in-house approach, Shedstore needed a specialist eCommerce SEO partner to deliver a comprehensive strategy that would drive long-term organic growth. We were tasked with improving their keyword rankings, increasing organic traffic, and enhancing the overall content quality across their extensive product catalogue.
Our work began with a comprehensive SEO audit covering competitor analysis, keyword research, and technical SEO review. We identified quick wins and long-term opportunities, then developed a phased strategy focusing on category optimisation, content creation, and technical improvements.
Key activities included:
- Revamping meta tags across all key category and product pages
- eCommerce category copywriting to improve relevance and engagement
- Creating infographic campaigns (e.g., Garden Offices) to earn links and drive traffic
- YouTube video optimisation to maximise visibility across Google’s video results
- Implementing Smart FAQs to capture featured snippet opportunities
- Developing a local SEO strategy for their showroom
