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Client case study

Ironmongery online

From SEO Training to Full Digital Partner

2014 E-Commerce & RetailManufacturing & Industrial

Project outcomes

Ironmongery online project overview
50%
Growth in organic rankings
80+
Keywords with improved search rankings

In their words

The SEO training undertaken by our team via David Bryan at Opace has been a truly eye opening experience. The knowledge and experience David has passed on has allowed us to structure a more robust SEO strategy that should see our website Ironmongery Online flourish.
Read the full feedback

The two day course touched on all aspects of SEO and using our own website as the example meant we could see where and how changes should be made.Undergoing an SEO audit and link removal project was an investment.

Having originally paid another agency to have these links put in place it was frustrating to have to then pay to have them removed. I am glad we did though, the Opace team did a great job and within three months, the site rankings reflected this work with over 80 keywords improving.They look after our content in terms of coming up with ideas, writing it, adding to our WordPress blog and making connections with third-party blogs.

The copy is great, not just random words put together, but actual readable interesting content.

David came up with the idea of Infographics, we love these! Not only are these and the subsequent themed blogs Opace create great for SEO but they are great for our Facebook campaigns, social media and educating customers about our products.

They have also taken control of our on-site content.

With hundreds of categories and tens of thousands of products, writing relevant copy for each URL on our site quite a task! This content, mixed with links and keywords and relevant to the pages within that URL are definitely a huge part of our content strategy and it seems to be working!

Vicky TomlineMarketing Manager

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