Editor's Note [September 16th 2024]: This article was originally published in March 2023 and has...
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Digital PR Experts
Strategic Digital PR Services To Drive Organic Growth
Welcome to Opace, Birmingham's leading digital agency. Boost your brand’s awareness and authority with digital PR services from a team of experts who know how to craft a winning digital PR strategy, pitch to relevant publications, and run campaigns that get results.
Having a great website with fantastic technical SEO is one thing, but that alone won't get your voice heard and your brand seen. What you do and say away from your website is just as important.
Our marketers and copywriters are experts at crafting strategic digital PR campaigns with a journalistic flair, designed to drive organic growth, generate valuable traffic, and improve your search engine rankings. When combining a bespoke digital PR campaign with innovative content marketing and blog outreach, we'll ensure your stories get seen by your target audience and your website earns high-quality links to boost your overall SEO and organic traffic.
LINKS AND COVERAGE WE HAVE EARNED
Our Digital Marketing & Advertising Work
SEE WHAT OUR CUSTOMERS SAY
View our 5-star ratings on independent review platforms, including Google, Clutch, and Trustpilot.
Still unsure? See our accreditations and testimonials on YouTube.
Still unsure? See our accreditations and testimonials on YouTube.
Award Winning Digital Agency
SOME OF OUR CERTIFICATIONS
We make sure our web designers, developers and marketers are always up to speed so they are best placed to support eCommerce businesses of all shapes and sizes. From IBM to HubSpot and The Linux Foundation, we've completed many of the major certifications available and we're a certified Google Partner.
Digital PR Service For SEO
What Is A Digital PR Strategy & How Can This Help My SEO?
Our digital PR services go beyond traditional PR tactics to directly influence your brand's search rankings and help to improve your “E-E-A-T” (Experience, Expertise, Authoritativeness, and Trustworthiness).
To boost your brand’s online visibility and enhance your SEO performance, major search engines such as Google and Bing take into account various critical factors. While technical SEO plays a significant role, content marketing strategies like digital PR and blog outreach also play an important part in improving your E-E-A-T.
By earning high-quality links, fostering social engagement, and building brand mentions, you can improve your overall authority to establish a stronger digital presence.
Media publications
Leveraging online media publications, news outlets and creating a buzz in your industry can significantly boost your brand's local, national and overall visibility. It's a strategic way to earn links and enhance your digital PR footprint.
Thought leadership
Crafting engaging, shareable content and online PR through thought leadership articles positions your brand as an industry authority. This strategy is excellent for gaining credibility and enhancing your brand's organic visibility.
Content marketing
Creating compelling, journalistic-style content as part of your communications strategy and PR activity helps to amplify your voice, tell your unique story, and engage your visitors, all of which is critical in a world where content is king.
Authoritative links
Undertaking SEO PR campaigns are a great way to attract links back to your website as part of your off-page SEO strategy. By securing publications on authoritative sites, you'll often land high-quality links and invaluable traffic.
Search rankings
Securing press coverage in high-authority media outlets and generating buzz around your brand will help improve your E-A-T and overall domain authority. This strategic approach to content marketing helps to enhance your ranking in search results.
Organic visibility
Incorporating strategic PR tactics ensures your brand's stories resonate with your target audience and media publications. This approach not only enhances your brand's organic visibility but also drives sustainable growth and long-term success.
WHY CHOOSE OPACE OVER OTHER DIGITAL PR AGENCIES?
With years of experience in the industry, our talented content creators and marketers come with a wealth of experience and we’re never short on ideas. With so many different marketing and digital PR agencies out there, it can be difficult to know whom you can really rely on. What makes Opace different is the fact we believe the best results come from an integrated approach to online marketing and advertising, one that's properly coordinated to incorporate all of your marketing communications and strategies to deliver your overall business goals. Here are just some of the ways we can help:
Integrated marketing
Integrating your SEO, online marketing, communications, and advertising strategies to improve your online visibility and work together in harmony.
Social media
Digital PR is great, but it's not enough to simply publish your story and hope for the best. We help to spread the word and gain valuable social shares, engagement and connections.
Content creation
Putting pen to paper (or fingers to keyboard) to create keyword-rich content, engaging stories and relevant visual media such as infographics to attract new customers.
Blogging and outreach to compliment your PR
Writing engaging blogs for your website and finding friendly blogs willing to accept your fabulous content is a great addition to online PR. These additional content marketing strategies help to work towards your end goal of reaching your target market and boosting your brand awareness.
Newsworthy ideas
Our copywriters are experienced in a range of industries and have up-to-date knowledge of current affairs. Coming up with newsworthy, engaging and well researched PR content is never a problem.
We keep ahead of the game
We will keep up to date with the latest search engine algorithm changes to ensure we’re making positive contributions to your off page SEO strategy.
Jargon-free reporting
We provide jargon-free reports so you can evaluate our progress, determine your reach and assess how effective your digital PR campaigns have been.
Collaborative working
We work closely with you and your team to ensure you are 100% happy with our methods and progress. Nothing gets published unless you are 100% happy and we don't limit the number of revisions allowed.
Frequently Asked Questions (FAQs)
What is the difference between traditional PR and digital PR?
Traditional PR and digital PR serve the same fundamental purpose - to enhance a brand's visibility and reputation. However, the methods and mediums used are quite different. Traditional PR activity primarily focuses on offline channels such as print media, television, and radio. These can of course be effective for reaching certain demographics, but they often don't result in a digital footprint, meaning the stories may not be found online. This, in turn, means they tend not to support your SEO and link building endeavours, or drive traffic to help with online marketing. Traditional PR is usually more costly than digital PR as well.
Digital PR activity, on the other hand, is all about leveraging online channels. It focuses on online media relations, content marketing, social media, and influencer marketing. Digital PR not only helps in creating stories worth talking about but also ensures these stories are shared across the digital landscape. This results in high-quality backlinks, increased website traffic, and improved organic rankings in search engine results.
In this day and age, where consumers are mainly turning to the internet for information, having an approach to digital PR is more important than ever for driving organic traffic. It allows for real-time communication, wider reach, and measurable results, as well as playing a crucial role in an integrated marketing strategy, complementing other online marketing efforts like SEO and social media.
How does digital PR support my SEO campaign and help drive online success?
Digital PR plays a powerful role in boosting your SEO campaign by building brand awareness through strategic media placements, social media engagement, and relevant online press coverage.
Unlike traditional PR, which often focuses on offline channels such as physical press and newspapers, digital PR is designed to support your SEO strategies and goals directly. A skilled PR team like ours will craft compelling content that resonates with both online media and your target audience. This content is then distributed across high-authority websites, social media platforms, and industry blogs, helping to drive valuable backlinks to your site. Beyond backlinks, digital PR efforts can also include outreach to journalists, bloggers, and influencers to help further amplify your brand message.
In a nutshell, digital PR isn’t just about “getting the word out”—it’s about creating lasting visibility that translates to real SEO benefits, ongoing organic traffic and measurable business growth. With the right PR team behind you, your brand will gain a stronger online footprint and SEO success.
What are the key elements of successful digital PR campaigns?
Successful digital PR campaigns are built on strategic planning, innovative content, online marketing expertise, and effective media relations. They aim to create stories worth talking about, driving organic growth and improving search engine results. As an SEO agency and digital PR specialists, we focus on crafting campaigns that resonate with your target audience and contribute to your overall online marketing strategy.
How does a digital PR agency enhance my brand's media relations?
A digital PR agency leverages its PR team and extensive media contacts to get your brand's story featured in relevant online publications. This not only boosts your brand's visibility but also helps in link building, which is crucial for improving your website's organic rankings.
How does digital PR fit into an overall influencer marketing campaign?
Digital PR is a vital part of your overall approach to content marketing. It helps create a positive image of your brand, making it more appealing to influencers. Moreover, the stories we create are not only worth talking about but also worth sharing, encouraging influencers to spread the word about your brand.
This amplifies your reach and enhances your brand's credibility.
Why is link building important in digital PR?
Link building is a crucial aspect of digital PR due to the role it plays in SEO and helping to generate leads to your website. When your brand's stories are shared by reputable media outlets, they often include links back to your website.
These backlinks are highly valued by search engines, contributing to improved organic rankings. Not only that, they drive visitors to your website and help to increase your chances of conversion.
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