The work
Technical support and search growth for firewood eCommerce.
Cozilogs, a leading supplier of kiln-dried logs, partnered with Opace in June 2022 to improve their online performance and technical support.
Our work
Starting from July 2022, we initiated a 12-month technical support contract to provide website maintenance and support. Our team addressed various technical issues, including module updates and unforeseen site complexities, ensuring smooth and efficient website operations.
Shortly after, Opace were asked to set up and provide ongoing PPC management along with a comprehensive SEO, content creation, and social media package. Our SEO strategy included keyword analysis, technical optimisation, category meta data and content enhancements, regular blog posts, and ongoing monitoring/reporting. Our social media activity involved creating daily posts on Twitter and Facebook, monitoring social media activity, engaging with followers, and running Instagram competitions to increase engagement.
We also complemented the digital marketing activity by working on blog outreach, PR activities, and promotional videos for YouTube and social media.