Bazar Ethical Life Marketplace

CASE STUDY

We developed a corporate website, app-integrated headless storefront, and custom backend seller dashboard using WordPress

Bazar Ethical Life Marketplace, a new venture aiming to support retailers in the sustainable and ethical space, approached us in 2018. They needed a corporate website and a custom backend dashboard for sellers, integrated with their marketplace app. The goal was to facilitate the onboarding of initial retailers and manage their accounts, products, and sales data through the web, ideally utilising existing open source software.

Work Undertaken:

The project kicked off with the development of a small, multi-sectioned one-page website using WordPress and the Divi Page Builder. This initial site was designed to launch the Bazar app and attract pilot retailers and sellers.

Then in December 2018, we moved on to the seller dashboard and development of the headless storefront, integrating them with the app using existing APIs. We utilised the WCFM Marketplace plugin for WordPress, addressing technical challenges and incomplete APIs from the previous development team. This phase involved a detailed development plan to ensure all functionality was complete and working.

By May 2019, we were focusing on copywriting and SEO tasks, creating navigation structures and 51 new pages optimised for SEO, aiming to boost the website’s visibility and attract more users.

Throughout the project, we provided ongoing technical support, addressing API issues, enhancing the dashboard’s functionality, and integrating new features like seller-specific analytics and sales reports.

The Results:

The end result was a fully functional corporate website and a sophisticated seller dashboard that enabled retailers to manage their products and sales efficiently. Bazar successfully onboarded initial retailers and raised capital for further expansion. The project culminated in the re-launch of the platform as Go Ethical, showcasing the effectiveness of our development and pre-launch marketing efforts.

Our comprehensive approach not only delivered a robust digital infrastructure but also positioned Bazar Ethical Life Marketplace for future growth and success in the sustainable and ethical retail sector.