Expert Moves

CASE STUDY

Expert Moves, a reputable removals company in the UK, came to us with a request for a complete digital transformation project. They needed a unique WordPress website, content creation, SEO, PPC management, and the development of a custom removal calculator to streamline their booking process. Here’s how we partnered with Expert Moves to help them grow.

Phase 1: Website Development & Branding

We began by creating a fully responsive and professional WordPress website tailored to the needs of Expert Moves. Working with their team, we developed a design that aligned with their branding, opting for a sleek and trustworthy colour scheme that represented their business values. The site’s top-level menu included key pages like Home, Services, Locations Covered, Reviews, and Contact Us.

One of the standout features of the site is the instant removal quote form. This custom-developed module allows users to input their removal details, such as pick-up and drop-off locations, and receive an accurate quote in real-time. We integrated Stripe to handle online payments directly from the website, giving customers the ability to book and pay instantly. Additionally, we developed a real-time booking calendar to manage van and team availability, reducing the chances of overbooking.

We handled all content creation for the website, producing over 30 SEO-optimised pages, each targeting specific keywords to enhance organic traffic. This was paired with a solid technical foundation for fast loading times and an overall seamless user experience.

Phase 2: Custom Module Development

To make the booking process even smoother, we developed a removal calculator module. Customers can enter specific details about their move, such as distance and inventory, to receive an instant quote. The system supports both day-rate and itemised inventory options, and it was built to send customers a confirmation email with a reference number and the option to book immediately. This feature was tightly integrated with the booking calendar and payment system to ensure everything worked seamlessly from the user’s perspective.

Phase 3: Digital Marketing Strategy (PPC & SEO)

In addition to website development, we implemented a robust PPC and SEO strategy to drive traffic and generate leads. Our PPC efforts began with a one-off setup, where we conducted keyword research, created multiple ad groups, and wrote ad copy. These campaigns were continuously monitored and optimised to maximise conversions and return on ad spend.

For SEO, we established a 12-month content plan focusing on increasing organic traffic. This included regular blog posts, technical SEO improvements, and optimising site speed. We also ensured Expert Moves was well-represented on platforms like Google My Business and other high-authority business directories. Additionally, we planned and executed external campaigns such as online PR, guest blogging, and infographic creation to drive backlinks and further improve search rankings.

Ongoing Support & Maintenance

To ensure long-term success, we set up a 12-month technical support contract. This covered everything from routine updates, security patches, and plugin maintenance to troubleshooting any unforeseen issues. We also performed regular site audits and speed optimisations to maintain peak performance.

The Results

Our partnership with Expert Moves delivered significant improvements in both user experience and overall digital visibility. The newly designed website, combined with the custom-built removal calculator, allowed for a more efficient booking process, resulting in increased customer satisfaction and higher conversion rates. Our PPC and SEO efforts helped boost Expert Moves’ organic search rankings, drive more traffic, and increase the number of qualified leads.