Buy Sheds Direct

CASE STUDY

Since 2022, Buy Sheds Direct, one of the UK’s leading online retailers of garden buildings, partnered with Opace to improve its organic search performance and strengthen its digital presence. The goal was clear: dominate the search rankings for all things shed and garden building related.

We crafted a tailored strategy that focused on optimising the site’s technical performance, refreshing existing content, and creating new high-quality copy that aligned with top-ranking keywords. The initial phase of work included revamping meta tags, refining internal linking, and enhancing keyword targeting on category and product pages.

As we progressed, our work evolved into managing a variety of SEO tasks including:

• Keyword Research: Identifying and integrating strategic keywords to ensure Buy Sheds Direct ranked for highly competitive terms like “Garden Sheds.”
• Content Optimisation: Reworking over 14,000 words of existing content and adding nearly 78,000 words of new content, focusing on keywords with high search volumes.
• Technical SEO Adjustments: Regular technical audits to address site speed, mobile-friendliness, and ensure the site met SEO best practices.

Later on, as part of the 2023 strategy, we implemented new processes for analysing competitors and expanding the scope of keyword research. This phase included revising existing categories, refreshing outdated blog posts, and creating new content, such as buying guides and smart FAQs, to provide helpful and authoritative information for users.

Additionally, we worked closely with the Buy Sheds Direct marketing team to create engaging infographics and optimise YouTube videos, helping the site rank not only in traditional search results but also in video content and visual searches.

The results were clear. By peak season, our SEO efforts were helping to generate over 200,000 impressions and driving more than 5,000 clicks per day. Buy Sheds Direct achieved over 100 position 1 rankings, including the highly sought-after term “Garden Sheds.” Organic visibility increased by 35%, further solidifying their standing in the market.

Our partnership has grown since the initial project, and Opace now manages the SEO strategy for Buy Sheds Direct and its sister sites. The collaboration continues to focus on refining content, enhancing technical SEO, and developing new marketing initiatives to ensure sustained success and growth.

The Results:

• 35% growth in organic visibility
• Over 100 position 1 rankings, including top-performing keywords like “Garden Sheds”
• 300+ page 1 Google rankings
• 200,000+ daily impressions and 5,000+ clicks during peak season
• Expanded SEO service across multiple sites within the group

“The management process and communication from Opace were excellent throughout.”