As more and more people start to dive into metaverse worlds, you have to wonder which of the big players will become the ‘go to’ place for metaverse experiences. For this reason, we have decided to explore the battle for the metaverse and some of the leading metaverse...
Should Businesses Include a Metaverse Marketing Strategy in Their Digital Marketing?
Back in 2016 we talked about how marketers can use virtual reality. With all of this talk about the metaverse, is it too soon to be thinking about metaverse marketing for the average business? As a digital marketing agency, we love all things digital. So, let’s take a...
Is Metaverse SEO the Future of Search Marketing?
As an SEO agency, we're big lovers of all things digital, so the question arises, is metaverse SEO (or should we say meta SEO) the future of search marketing? After witnessing Facebook’s rebrand to Meta, a question that now comes to mind is which company will be next...
Is Metaverse Social Media Marketing a Trend to Watch in 2022?
If you are new to terms like ‘the metaverse’, don’t worry — a lot of marketers and business owners are in the same boat. In this article, we explore whether metaverse social media marketing is a trend to watch in 2022? Before that, we have written a beginner-friendly...
Metaverse vs Virtual Reality – Are They the Same Thing?
With all of these new terms being used more and more, it can be difficult to keep up. This is why we thought it’d be useful to create an article explaining some of the key differences between the metaverse and Virtual Reality (VR). We will also talk about Augmented...
What Are NFTs and the Metaverse?
You may have heard the term ‘metaverse’ mentioned on the news, in articles or in general conversation. This has likely left you asking yourself questions like, ‘what is the metaverse?’, and other questions such as, 'what is an NFT'? Well, this article will attempt to...
Elon Musk Buys Twitter – What Does This Mean for the Future of Twitter?
Earlier this week, the news that Elon Musk buys Twitter for $44 billion was in the headlines, but what does this mean for the future of Twitter? Twitter has been on seemingly shaky ground since previous owner and CEO Jack Dorsey left the company back in November 2021....
Virtual Commerce: Virtual Reality & Metaverse eCommerce – The Future of Online Shopping
Editor’s Note: Our 2022 edition exploring VR eCommerce provides our latest take on the topic first explored in 2016 and again in 2019. All of our previous insights can be found below and remain un-touched apart from correcting the odd typo. This latest update extends...
How to Automate Social Media Posts with Hootsuite in 2019
In previous blogs we’ve talked about the importance of blogging and posting content frequently to social media. The problem is that sometimes if you are a small business, its hard to allocate time to sit on social networks all day posting interesting and informative...
Why You May Be Looking at Likes & Followers the Wrong Way
It's very common to hear from small businesses owners that they ‘want to increase their likes or follower count’ but when asked ‘why’ there is oftentimes no logical answer given. Isn’t it better to have more followers and likes, you might ask – generally of course but...