We’ve talked a lot about business blogging in our previous posts over the years, here are a few: https://opace.agency/blog/business-blogging-why-should-i-bother https://opace.agency/blog/simple-ways-to-generate-more-blog-traffic;...
How to Know When It’s Time for a Website Refresh
You may have seen some of our recent blog posts advising readers of which plugins are best and how to get the most out of your new website, but how do you know when you need to refresh your website and give it a facelift? Having a new website can be potentially...
The Advantages of Using WordPress as Your CMS
It has been nearly 5 years since we wrote our first article titled 'Why choose WordPress for your web design'. Back then, it was a fantastic blog and easy-to-use CMS (content management system) but how do things look for WordPress in late 2018/ 2019? Let's take a look...
Google Plus Shutting Down: Where Did It All Go Wrong?
Google Plus (otherwise known as Google+) is shutting down over the next 10 months due to a reported security vulnerability. Although social networks have struggled with the occasional security concern, this was likely the final nail in the coffin for the struggling...
How to Change a Custom Tab or Welcome Page on Your Facebook Business Page
As discussed in our previous blog post, there have been a number of changes since we first created our popular popular video tutorial on 'How to Customise a Static HTML: (iframe) tab' as part of our series on social media marketing. We've outlined detailed guidance...
How to Install a Custom Tab or Welcome Page on Your Facebook Business Page
It’s been six years since we first created our very popular video tutorial on ‘How to install a Static HTML (iframe) tab’ as part of our series on social media marketing. However, a lot has chance since then and we thought it was time to bring our advice up-to-date...
Social Media for Business: Is This an Effective B2B and B2C Marketing Tool?
Social Media for Business (B2B and B2C marketing) The social media industry is growing exponentially, and there are no signs of it slowing down any time soon. For businesses looking to expand, having an active social media presence is the way forward. In this article,...
YouTube Business Case: B2B and B2C Social Media Marketing at Its Most Visual
Is YouTube an effective marketing tool for business in 2018? What are some of the drawbacks of YouTube, and how can this be detrimental for business? How can your company optimise SEO and what are some of the ROIs of the social media channel in 2018? These are just...
LinkedIn as a Lead-Generation Tool for B2C and B2B Marketing
Is LinkedIn an effective marketing tool for business in 2018? How can social marketers use LinkedIn to benefit their business? What are some of the ROIs of LinkedIn for businesses using the social media channel in 2018? If you’ve considered investing both time and...
Instagram Business Case: B2B and B2C Social Media Marketing
Is Instagram really the ‘rising star’ of social media marketing for business in 2018? What are some of the benefits and drawbacks for businesses wishing to incorporate this social media channel into their marketing strategy? How and why should it be integrated with...