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Latest Articles Written By: Adam Bullas

How to Change a Custom Tab or Welcome Page on Your Facebook Business Page

How to Change a Custom Tab or Welcome Page on Your Facebook Business Page

by Adam Bullas | Oct 8, 2018 | Social Media

As discussed in our previous blog post, there have been a number of changes since we first created our popular popular video tutorial on 'How to Customise a Static HTML: (iframe) tab' as part of our series on social media marketing. We've outlined detailed guidance...

How to Install a Custom Tab or Welcome Page on Your Facebook Business Page

How to Install a Custom Tab or Welcome Page on Your Facebook Business Page

by Adam Bullas | Oct 6, 2018 | Social Media

It’s been six years since we first created our very popular video tutorial on ‘How to install a Static HTML (iframe) tab’ as part of our series on social media marketing. However, a lot has chance since then and we thought it was time to bring our advice up-to-date...

Social Media for Business: Is This an Effective B2B and B2C Marketing Tool?

Social Media for Business: Is This an Effective B2B and B2C Marketing Tool?

by Adam Bullas | Jul 13, 2018 | Social Media

Social Media for Business (B2B and B2C marketing) The social media industry is growing exponentially, and there are no signs of it slowing down any time soon. For businesses looking to expand, having an active social media presence is the way forward. In this article,...

YouTube Business Case: B2B and B2C Social Media Marketing at Its Most Visual

YouTube Business Case: B2B and B2C Social Media Marketing at Its Most Visual

by Adam Bullas | Jul 11, 2018 | Social Media

Is YouTube an effective marketing tool for business in 2018? What are some of the drawbacks of YouTube, and how can this be detrimental for business? How can your company optimise SEO and what are some of the ROIs of the social media channel in 2018? These are just...

LinkedIn as a Lead-Generation Tool for B2C and B2B Marketing

LinkedIn as a Lead-Generation Tool for B2C and B2B Marketing

by Adam Bullas | Jul 9, 2018 | Social Media

Is LinkedIn an effective marketing tool for business in 2018? How can social marketers use LinkedIn to benefit their business? What are some of the ROIs of LinkedIn for businesses using the social media channel in 2018? If you’ve considered investing both time and...

Instagram Business Case: B2B and B2C Social Media Marketing

Instagram Business Case: B2B and B2C Social Media Marketing

by Adam Bullas | Jul 6, 2018 | Social Media

Is Instagram really the ‘rising star’ of social media marketing for business in 2018? What are some of the benefits and drawbacks for businesses wishing to incorporate this social media channel into their marketing strategy? How and why should it be integrated with...

Twitter Business Case: How to Use Twitter as an Effective B2B & B2C Marketing Tool

Twitter Business Case: How to Use Twitter as an Effective B2B & B2C Marketing Tool

by Adam Bullas | Jul 4, 2018 | Social Media

What are the benefits of Twitter for business? How will its growth and usage in the near future determine the effectiveness of a marketing campaign for business? How can a company optimise Twitter for SEO? These are just examples of some of the questions businesses...

The Business Case for Facebook B2B and B2C Social Media Marketing in 2018

The Business Case for Facebook B2B and B2C Social Media Marketing in 2018

by Adam Bullas | May 28, 2018 | Social Media, Latest Blog

What are the benefits of Facebook and is there a business case for Facebook in 2018? How should B2B and B2C businesses optimise Facebook as a marketing tool, how does it compare to other social media platforms and does Facebook generate a positive ROI for...

Microsoft Acquires LinkedIn & What This Means for the Future of Social Media Companies

Microsoft Acquires LinkedIn & What This Means for the Future of Social Media Companies

by Adam Bullas | Jun 27, 2016 | Social Media

In our previous article we discussed the benefits and uses of LinkedIn. In this article we're discussed Microsoft recent acquisition of LinkedIn, the professional, business-networking platform for $26 billion, which represents one of the largest technology-industry...

The Importance of LinkedIn for B2B Marketing and Social Media

The Importance of LinkedIn for B2B Marketing and Social Media

by Adam Bullas | Jun 27, 2016 | Social Media

With Microsoft's recent acquisition of LinkedIn (discussed here), we felt it was about time to talk about this incredibly important, and in some ways underrated, social tool. LinkedIn has grown to become a platform where much business is won and conducted, as well as...

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Created by: Adam Bullas. Last Modified: October 1, 2023