Commercial value in blogging... Let's play a game. Consider the following three statements: 'advertising could help me sell more' 'marketing will get my company noticed' 'my website can give me a competitive advantage' If you used those statements when talking to a...
Why internet marketing is more important than ever? In these tough financial times, where the current economic climate is dictating how businesses are performing or not performing, marketing and brand awareness is more important than ever. Valuable revenue is being...
The Facebook phenomenon Ever since it was created, Facebook has taken the world by storm. No one ever imagined how big this social network would become. Just recently, Facebook exceeded 500 million users and has now become the number one activity on the internet. From...
URL SEO and Canonicalization Search engine optimisation (SEO) is an expression used to cover a wide variety of techniques and strategies that are used to optimise your website so that it can attain a high position in search engine results for a particular keyword or...
Using Magento for charity ecommerce It's a competitive world especially, it seems, for charities and not-for-profits. With over 188,000 registered charities in the UK alone and a recession-hit economy, it's getting more difficult to raise the much needed funds. Public...
SEO or social media for online marketing? With social media marketing becoming so intertwined with search engine optimsiation (SEO) and link building, you wouldn't be alone if you're getting a bit confused. You may be wondering which gives the better ROI – SEO or...
SEO and Social Media Your business website may have lots of usable and convincing content but this alone is not enough to gain new customers and revenue. When your website gets to this point, then it is time to create a link building strategy to boost your brand...
Local SEO and search optimisation As all business owners will realise, internet marketing is important for business growth, especially in today's climate. More and more people are turning to the internet and search engines in particular to locate businesses in their...
Moving your old tired website and static content to a new CMS Web guru and author of 'Google Juice' Scott McIntosh puts the topic of website content very simply when he writes: One thing the Google bots take note of is fresh content. When they revisit a website or...
Google Places for your business The answer is simple. Google Places is a business listing page within Google's Maps service. Once a user is in Maps they are able to find products or services offered by local businesses, as well as other related information including...