What is Google Instant Search (also known as predictive search)? Google Instant Search attempts to predict your search queries as you type. Depending on the query, Google Instant Search (also known as Google Predictive Search) will predict your query and place the...
Business blogging There is a saying which goes something like this 'Communication is all about understanding'. Although many may not agree, this certainly is the case when it comes to your customers. The prospect of running a business blog makes some business owners...
Ask any teenager what Facebook is, and you will get an immediate response and detailed description, as well as other social media platforms thrown into the discussion, including Twitter and YouTube. All of these and more included are prime examples of the different...
Off-page optimisation and link-building When creating your search engine optimisation (SEO) strategy, the critical factors you always need to consider are: carefully considering and placing your keywords; and building good quality links back to your website. This...
What is keyword density? Keyword density is an indication of the number of times the selected keyword appears on a web page. However, it should be noted that keywords should not be over used, but just sufficient enough to appear at important places. By repeating your...
Social media for small businesses - If Facebook is free, why does my company have to pay for social media? When I speak to owners of small and medium sized businesses about social media, they often say something like: "Finally, after years of paying through the nose...
Social media marketing and Twitter Twitter is hardly ever out of the news. This week, press reports of a possible takeover valued the business at $10 billion dollars – not bad for a company that is just 5 years old. The Egyptian revolution also saw the use of Twitter...
SEO and Keywords When conducting research to identify the correct keywords for SEO you need to ask yourself some basic questions. For example, what would a person type into a search engine to get to your site? What keywords would you associate with your business? What...
How to write a successful Blog that will get read - and reread Blogging can help you raise your business profile and lead to new customers and sales. However, according to the latest stats, there are over 175,000 new blogs created everyday. So if you are blogging – or...
Does Google PageRank really matter? Around January 20th 2011, internet bloggers and website owners found that Google had updated its PageRank system. For some it was excitement while for others it was anger. The last time Google carried out a full PR update was back...