Panda and Penguin Googles algorithm changes commonly referred to as Panda and Penguin have been designed to improve the search experience of Googles customers, which by now is almost the whole of the globe. Businesses are finding that their search engine ranking...
Twitter marketing tips for small businesses
Twitter Marketing Tips Social media and customer engagement are becoming more important for SEO and that means they should become more important for every business. Perhaps the foremost social platform for businesses is Twitter. The appeal of Twitter marketing for...
Top Tips to getting your business blog post to #1
Successful Business Blogging Blogs are a great for businesses. Besides being a way to engage with customers, encourage feedback and build brand, done correctly business blogging is a relatively easy way to achieve high Google rankings with a minimum level of SEO...
Is Pinterest of interest to your business?
Pinterest marketing Social media marketing is already a complicated subject for some businesses. Finding time and content for the foremost popular social media platforms such as Facebook, Twitter and Linkedin is time consuming already not forgetting other forms of...
Social Media Marketing for Retail
Is now the time to start? As Napoleonce declared, the British are a nation of shopkeepers and it is as true in 2012 as it was in 1815. Local stores always find trading conditions difficult - they have had to survive the onslaught of supermarkets and now are facing...
Will Google’s Penguin algorithm changes mean a pick-up for your business?
On 24th April, Google made the following announcement: In the next few days, were launching an important algorithm change targeted at web spam. The change will decrease rankings for sites that we believe are violating Googles existing quality guidelines. The...
EU Privacy and Electronic Communications Directive and Cookie Compliance
Mayday will your website be legal after the 26th? For every business with a website, May 26th is going to be a significant day as from this date all websites will need to comply with the EU Directive on Privacy and Electronic Communications. Very broadly, the...
Will Google Panda mean more SEO training?
Speaking at SXSW event in March this year, Matt Cutts, the head of Googles WebSpam team, spoke of further major changes to the Google Algorithm and we want to look at how this may require further SEO training for those who carry out their own SEO. Google Panda...
The Lessons of Kony 2012 for Social Media Marketing
What is Kony 2012? It might appear insensitive or even a little gruesome to look at the social media marketing implications of a thirty minute video dealing with a Uganda warlord, but we have to recognise that in much of social media marketing in business stems from...
4 social media marketing activities you can start today
E-marketer reports: Among marketers who include social media as part of their overall strategy, 97% agree that it provides benefits and value to their business. 2012 may be the year that SMEs and sole proprietors begin to understand the benefits that social media...