Email marketing overcomes many of the challenges facing traditional marketing, with the big advantages being that you can target segmented audiences effectively and results can be easily tracked. This article aims to explain some of the best email marketing practices...
When it comes to Search Engine Optimsiation (SEO) and Pay Per Click (PPC), each technique offers different benefits. The main benefit of PPC is that in a short period of time the advertiser can gain huge traffic to his or her site whereas with SEO it takes longer to...
?? Have you ever wondered why your business Facebook page is sitting stale with not as many likes and comments you had wished for? Well, it could be your fans have not even seen the post you have made due to Facebook's EdgeRank system. Facebook EdgeRank What is...
One of the most popular ways of spreading the word about your business is through a blog. Marketing using your business blog Blogs keep your customers updated on all your business activities as well as keeping them informed on a variety of relevant subjects. There are...
Despite an overall fall in adjusted retail sales figures this month, statistics to show that online sales continue to buck the trend by showing continual growth. Retail specialists KamCity reported (April 2011) the strongest online sales growth for 3 years: "As the...
A website revolution is occurring The impact of social media, major changes to Google's algorithm and the importance of local search etc. are all having a major change of how websites are built, maintained and marketed. A website revolution is occurring – whether we...
Google's so-called Panda update will have an impact on all online marketing and SEO. It's clear that good old fashioned content will play an increasingly important role in making sure websites are visible. This presents both opportunities for small businesses to punch...
YouTube has turned into an internet phenomenon with over 50 million viewers watching more than 100 million videos each month, and it just keeps on growing. YouTube isn't just for home made videos or videos of animals doing funny things. YouTube is also a high impact...
Today, just about everyone will have heard of Twitter unless they have been hiding away somewhere. It is probably the fastest growing social network on the internet, taking the internet by storm with an average of 10,000 new sign ups on a daily basis. Twitter is a...
Everyday more and more companies are registering a Facebook page for their business in the hope of driving more traffic to their website and increasing their online presence. Is Facebook really worth it and why should I bother? For most businesses, Facebook can have a...
