Using social media marketing to become a social brand The social brands Top 100 survey was released recently and at first glance it would be easy to think that the list means nothing to the average SME or sole trader. They don't have the 'name' or resources to make...
Essential WordPress plug-ins for your business Increasingly small businesses are using WordPress, not as a blogging platform but as a CMS. It's easy to use, offers great free or low cost themes and excellent support so it's no surprise that it continues to grow in...
Joomla vs. WordPress comparison It really is a golden age for any business who wants to build their own website or revamp an existing website that is failing to deliver. Any entrepreneur with some experience of a PC or Mac, time to spare and an ability to write...
Top 3 internet marketing strategies for quick results The internet is part of everyday life and is constantly changing all the time which is why businesses need to take hold of these changes and use them to their advantage by adopting the internet marketing strategies...
The single most critical factor for website success is attracting visitors and retaining those visitors. By building a web community around your site and using the correct keywords, you can quickly grow your gain online presence and rise up in the search engine...
Those of us that blog, whether for business or personally, we write them to prompt some sort of discussion. We post blogs in the hope that when it is read, a comment will be left. However, this is not always the case. Here are some tips on getting your blog read and...
Lots of us have benefited from the practices that today are called 'open source'. In fact, anyone who drives a car – or is driven in a car – should read a little history on open-source to realise how they are just one of the beneficiaries of individuals and...
Does Panda mean extinction for your website? Last Monday, 11th April, Google confirmed that it's latest algorithm changes, codenamed 'Panda', would be rolled out across English-speaking websites following it's introduction in the USA a month previously. Amendments to...
When I first started working with clients on their websites, whenever one wanted an online shop my heart usually sank. Back then, even a comparatively simple database-driven ecommerce site was labour intensive for the developer, and therefore costly and ineffective...
Ask yourself a question: Should we say goodbye to the company website? More and more companies are jumping on the social media bandwagon and are using this platform to engage with existing customers as well as attracting potential new customers. Social media is seen...