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Latest Articles Written By: Scott C

What Are Backlinks in SEO & Does Link Building Still Work? [UPDATED]

What Are Backlinks in SEO & Does Link Building Still Work? [UPDATED]

by Scott C | May 12, 2017 | Search Engine Optimisation

If you are looking for an answer to, "What are backlinks and do they still help SEO?", you're in the right place. When it comes to how well you rank in search engines, there are many factors which determine your position. Historically, two of the main ones were...

Are Social Bookmarking Links Effective for SEO?

Are Social Bookmarking Links Effective for SEO?

by Scott C | May 12, 2017 | Search Engine Optimisation

What is Social Bookmarking? In the same way that individuals use bookmarks in a web browser to curate content, social bookmarking is an online service that allows registered users to do the same. In addition, users can also annotate, edit and share web pages; in...

How to Use Moz to Check Backlinks and Domain Authority

How to Use Moz to Check Backlinks and Domain Authority

by Scott C | May 12, 2017 | Search Engine Optimisation

The SaaS marketing company, Moz, has been operating since 2005 on the core principle of ‘making the web a better place’. They offer software services based around SEO, all of which are designed to help webmasters improve their SEO and check backlinks using...

How to Check Backlink Quality and Trust Flow Using Majestic

How to Check Backlink Quality and Trust Flow Using Majestic

by Scott C | May 12, 2017 | Search Engine Optimisation

Majestic is a link intelligence supplier based in the UK. Capable of delivering powerful link analysis data for any URL, Majestic SEO is a tool designed to provide ‘flow metrics’ and enable website owners to check backlink quality for their own website and...

How to Use Blogger Outreach for Great Links and Exposure

How to Use Blogger Outreach for Great Links and Exposure

by Scott C | May 11, 2017 | Search Engine Optimisation

High quality links from top ranking and authoritative sites are a good way to build great links without breaching any Webmaster Guidelines. One of the best ways to do this is via content marking and an effectively designed blogger outreach programme. What is a Blogger...

Top Link Builder Tools to Improve Your SEO Rankings

Top Link Builder Tools to Improve Your SEO Rankings

by Scott C | May 9, 2017 | Search Engine Optimisation

Let’s be clear about this, building links is not as simple as firing a silver bullet. There is no one, single link builder tool on the market that will be a cure-all to help you reach the holy grail of the number one in Google's search results. What exists are plenty...

Understanding the Difference Between Black Hat SEO Techniques, White Hat & Grey Hat [UPDATED]

Understanding the Difference Between Black Hat SEO Techniques, White Hat & Grey Hat [UPDATED]

by Scott C | May 9, 2017 | Search Engine Optimisation

The terms White Hat, Black Hat and Grey Hat are often used to explain certain SEO tactics, but what do they actually mean? White Hat SEO Tactics White Hat SEO tacticians maintain a code of ethics that strictly adheres to the guidelines set by the leading search engine...

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Created by: Scott C. Last Modified: February 19, 2025