Editors Note: Our post on how to build powerful backlinks was originally posted in May 2017 where we discussed link building and touched upon the effectiveness of visual content such as infographics and video when it comes to SEO. This is such an important topic that...
Successful link building strategies are multi-pronged attacks and need careful consideration in order to deliver the returns you are targeting; quality backlinks from domains with high authorities. With constant changes occurring in the world of SEO, we take a look at...
Since Google’s Penguin Update in April 2012 avowed that links within press releases should not improve your search engine rankings the jury has been out on whether this useful marketing tool can help your SEO. First of all, it’s important to remember that great...
Google’s SEO rules are actually pretty simple and follow a single basic principle, that pages should be built for users and not for search engines. The Google Webmaster Guidelines define all of the bad practices that will land you in hot water and include specifics of...
Whilst it is established that backlinks are an effective way to positively influence inbound traffic, it is also common knowledge that Google and other search engines, consider paid backlinks an unnatural way of influencing page rankings; in short, buying backlinks...
Organic growth for your website can be slow and finding ways to get free backlinks can help you achieve a faster boost up the page rankings. Here we look at ways that you can achieve some backlinks without paying for them to help you climb the rankings. Claim Links...
What is a NoFollow Link? Introduced in 2005 as a means to reduce the amount of spamdexing and improve the quality of search results, the NoFollow attribute was made available to give webmasters better control over their linking. An example of a NoFollow link would be:...
Backlinks: Let's Start With the Basics So, what are backlinks and does link building help your SEO? A backlink is a URL anchor on another website (other than your own domain) which links to a page on your site. These kinds of backlinks are sometimes also called...
What benefit is there in knowing how to check backlinks from your competitors? As the great Chinese military strategist, Sun Tzu, said; “Know yourself, know your enemy, and you shall win a hundred battles without loss”. In this instance, we are talking about the war...
Since Google introduced the Penguin update to its algorithm in 2012, practices such as black hat SEO link building have, thankfully, been in decline. Widespread manipulation of a website’s ranking involving the practice of buying links, spam comments, link farming and...
