Are you looking to establish a social media presence for your business? Then look no further! Here we have compiled a list of what we believe are the essential social media links and ‘’must have’’ resources to help you achieve your social media marketing objectives. Whether you are new to social media or are familiar with utilising the popular sites for personal use, we think the below resources will help kick-start your social media strategy and utilisation.
Social media links and resources for businesses
If you are starting out with social media or a new social media network, you might be wondering where to start. What do I post? When do I post? What do I post about? These are all common questions for those new to social media. While we have a lot of content on our blog that should help you in this area, we wanted to include some resources here to assist those that are new to social media and want to get started with it for themselves or their business.
Social Media: The Free Beginner’s Guide from Moz
The Ultimate Guide to Using Twitter for Business in 2019
How to create a YouTube Business account: a step-by-step guide
Facebook Marketing: The Ultimate Guide
Managing Your Pages and Automating Content
As most businesses run numerous social media profiles including many different networks, it can be time consuming and inconvenient to manually log-in to each to post your content. That is why we can use software to consolidate the different networks and offers you the ability to manage all networks from one location easily. Here are some great tools for those looking to schedule posts, analytics and more. Some of the below offer trial or free versions of the software depending on what you are looking to achieve, paid versions typically increase the feature set and allow you to access extras like analytics, reports and team management.
Hootsuite – Automation and Analytics. Manage Multiple Networks at Once
Buffer – Plan and Collaborate on Your Content
TweetDeck – Twitter tool for real-time tracking, organising, and engagement
SproutSocial – Build and Grow Stronger Relationships on Social
Getting the most out of social media
Although most people have heard of Facebook, Twitter and the other popular social networks, very few people know how to utilise these platforms to their full potential – especially if you are starting out. There are many resources you can access if you are looking to bring your understanding up-to-date, and really refine your social media strategy to make use of these lesser-known practices and features.
LinkedIn – How to Create and Manage a Successful Group
The Complete Guide to Advertising on Facebook
How to Set Up and Use Twitter Lists: 9 Great Ideas
Instagram Captions: How to Skyrocket Engagement
How to Create an Instagram Content Plan for Your Business
The success of your social media marketing campaign and strategy doesn’t just have to be left down to chance – you can track the effectiveness via reports and analytics. Typically, this is done via reports and URL tracking. The below links should help you track and assess how things are working for you and give you ideas on how to best make use of engaged users.
Add, configure or delete an analytics report in Hootsuite
10 Metrics to Track When Analysing Your Social Media Marketing
How to Use Facebook Audience Insights to Improve Targeting
27 Paid and Free Social Media Analytics Tools
The Beginner’s Guide to Facebook Audiences and Targeting
It is important to get in the habit of adhering to ‘good practices’ when it comes to selling or self-promotion social media. There can be a fine line between selling a product or service in a fun and informative way that engages users and being overly pushy when it comes to your message. Achieving the right balance can be sometimes difficult so we canted to include a few more resources for people looking to reach a balance when it comes to the types of content they put out, and how they sell on the social networks.
Selling on Social Media: A Complete Walkthrough
How to Promote Service-Based Businesses on Social Media
6 Effective Ways to Drive Sales with Social Media In 2019
How to Sell on Pinterest: A Step-by-Step Guide for Social Brands
How to Sell on Instagram Using Shoppable Posts
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As well as our web design links, below, we have included links to various other pages and topics we think you might find useful:
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Conclusion
We hope you’ve found our social media links and resources helpful. Digital marketing can be challenging, so if you need any help or support with your social media, please don’t hesitate to get in touch using our contact form.
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