Latest news, research, how-to guides, and insights from Opace
The Rise of Micro-Moment Marketing: Capturing Consumer Attention in Seconds
As modern consumers, we’re used to getting what we want, when we want it, and gratification must be instant. In the mood to watch a horror movie? You have access to thousands of options immediately via Netflix or Shudder. Need to change a car tyre? The answer is just...
When small businesses decide to take on social media, not all have a strategy or clearly defined...
Have Microsoft Lost Their Way?
Microsoft once enjoyed dominance with the popularity of PCs and its Windows operating system which...
Starting a Company Blog: The Basics You Need to Know
Some quick blogging tips... If you are a small business that is starting to consider blogging,...
Emerging Online Trends: The Rise of E-sports
Changing times Over 40 years ago when text was sent between two computers for the first time, the...
Virtual Reality back in the day… I remember, when I was about 12 years old in 1997 walking into...
Pay-Per-Click Copywriting Tips: How to Write Compelling Ads
How to write compelling PPC ad copy If you are thinking of starting a Pay-Per-Click or PPC...
Magento Designers Welcome Platform Growth Figures
Magento - #1 ecommerce platform! Opace, one of the West Midland's leading Magento web development...
Rich Snippets for eCommerce: A Guide for Beginners
So, what are rich snippets? Have you ever noticed that some listings in Google search results look...
Facebook Ads in 2014 Long before Facebook started offering “suggested posts”, “sponsored ads” and...
Facebook Ads vs LinkedIn Ads vs Google AdWords
Small business advertising and brand promotion using Facebook Ads In the previous blog I looked at...
Does PPC Marketing Really Work for SMEs?
PPC, a marketer's perspective Pay-Per-Click (PPC) marketing has been around for a long time, and,...
Benefits of Using the Open Source Joomla CMS
Why consider Joomla? Joomla CMS is an open source piece of online software. This means that it is...
Does Twitter Marketing Work? The Pros and Cons
Push and Pulls for Twitter Every social media or online marketing agency will encourage businesses...
Top 5 WordPress Plugins for Websites
What are the top 5 best WordPress plugins in 2014? Here are some of our favourites If you use...
Best SEO Plugins for WordPress: Yoast vs All-in-One
Best SEO plugin for WordPress in 2014? All in One SEO Pack or YOAST? If you are using WordPress...
What Are Favicons and Does Your Website Need One?
What are Favicons and does your website need one? A favicon can is a website URL icon that...
Should Governments Control What We Access Online?
The future of the web – should government control what we can and can’t access or should we have a...
What Can We Expect from Google in 2014?
2013 has seen a lot of changes from Google in terms of their search algorithm and their place in...
Introducing #TWIPS: Twitter Tips for Businesses
What’s a #TWIP? What’s a #twip? Well it as Twitter Tip – and we have lots of them designed to make...
Why PPC Marketing Works for SMEs
Pay-per-click (PPC) marketing remains a popular way for businesses to achieve a quick ROI on their...
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