Editor's Note: This is an update to our original post titled 'Master AI Content Using ChatGPT: 25 Killer Marketing Content Ideas Generation Tool' published in Janurary 2023 providing real-world examples of ChatGPT prompts for marketing content ideas, SEO, social...
Are AI Marketing Tools a Content Creator’s Best Friend?
Editor's note: within literally days of creating the below guide, the creators of DALL-E, OpenAI, launched ChatGPT. Our 6th January 2023 update to this guide expands on our summary of AI copywriting and written text, by covering the ChatGPT BETA service now being...
The Decline of YouTube – An Uncertain Future For This Popular Video Platform (Update)
Editor’s Note: The world of social media changes quickly and this is our third update to our original 2019 'The Decline of YouTube - An Uncertain Future For This Popular Video Platform' article. In our second update, 'Looking to the Future – 2020 and Beyond for...
Should Businesses Include a Metaverse Marketing Strategy in Their Digital Marketing?
Back in 2016 we talked about how marketers can use virtual reality. With all of this talk about the metaverse, is it too soon to be thinking about metaverse marketing for the average business? As a digital marketing agency, we love all things digital. So, let’s take a...
Is Metaverse Social Media Marketing a Trend to Watch in 2022?
If you are new to terms like ‘the metaverse’, don’t worry — a lot of marketers and business owners are in the same boat. In this article, we explore whether metaverse social media marketing is a trend to watch in 2022? Before that, we have written a beginner-friendly...
Elon Musk Buys Twitter – What Does This Mean for the Future of Twitter?
Earlier this week, the news that Elon Musk buys Twitter for $44 billion was in the headlines, but what does this mean for the future of Twitter? Twitter has been on seemingly shaky ground since previous owner and CEO Jack Dorsey left the company back in November 2021....
Sentimentally Speaking: Using Sentiment Analysis to Turn Followers into Leads
It’s a simple fact that a business needs customers - and most brands put in a considerable amount of time to find, nurture and keep those customers. Sentiment analysis can play a significant role in this. The world of commerce changes at lightning speed but, one thing...
How to Automate Social Media Posts with Hootsuite in 2019
In previous blogs we’ve talked about the importance of blogging and posting content frequently to social media. The problem is that sometimes if you are a small business, its hard to allocate time to sit on social networks all day posting interesting and informative...
Why You May Be Looking at Likes & Followers the Wrong Way
It's very common to hear from small businesses owners that they ‘want to increase their likes or follower count’ but when asked ‘why’ there is oftentimes no logical answer given. Isn’t it better to have more followers and likes, you might ask – generally of course but...
Google Plus Shutting Down: Where Did It All Go Wrong?
Google Plus (otherwise known as Google+) is shutting down over the next 10 months due to a reported security vulnerability. Although social networks have struggled with the occasional security concern, this was likely the final nail in the coffin for the struggling...