Social Media for Business (B2B and B2C marketing) The social media industry is growing exponentially, and there are no signs of it slowing down any time soon. For businesses looking to expand, having an active social media presence is the way forward. In this article,...
Is YouTube an effective marketing tool for business in 2018? What are some of the drawbacks of YouTube, and how can this be detrimental for business? How can your company optimise SEO and what are some of the ROIs of the social media channel in 2018? These are just...
Is LinkedIn an effective marketing tool for business in 2018? How can social marketers use LinkedIn to benefit their business? What are some of the ROIs of LinkedIn for businesses using the social media channel in 2018? If you’ve considered investing both time and...
Is Instagram really the ‘rising star’ of social media marketing for business in 2018? What are some of the benefits and drawbacks for businesses wishing to incorporate this social media channel into their marketing strategy? How and why should it be integrated with...
What are the benefits of Twitter for business? How will its growth and usage in the near future determine the effectiveness of a marketing campaign for business? How can a company optimise Twitter for SEO? These are just examples of some of the questions businesses...
What are the benefits of Facebook and is there a business case for Facebook in 2018? How should B2B and B2C businesses optimise Facebook as a marketing tool, how does it compare to other social media platforms and does Facebook generate a positive ROI for...
In our previous article we discussed the benefits and uses of LinkedIn. In this article we're discussed Microsoft recent acquisition of LinkedIn, the professional, business-networking platform for $26 billion, which represents one of the largest technology-industry...
With Microsoft's recent acquisition of LinkedIn (discussed here), we felt it was about time to talk about this incredibly important, and in some ways underrated, social tool. LinkedIn has grown to become a platform where much business is won and conducted, as well as...
2015 is the year of visual social media content. Visuals help to break through the clutter of online content and help businesses stand out from the crowd. Did you know that 90% of the information transmitted to the brain is visual? Visual content is also processed...
Today, social media is considered to be one of the best ways businesses can engage with their target market but it takes much more than simply setting up a profile and sending out a message each day. In order to build your engagement and get the most out of social...
