Editor's Note [September 16th 2024]: This article was originally published in March 2023 and has undergone multiple updates since. On March 3rd 2023, we published our original article discussing the AI inflection point introduced by OpenAI's ChatGPT. Only days later,...
Why Good Content Matters: SEO Content Creation Guidelines [UPDATED]
One of the most basic SEO challenges many website owners face is the lack of good content, but what do we mean by this? Good content can mean very different things depending on who you speak to – their background, expertise, and personal preferences will all come into...
Powerful ChatGPT SEO Prompts & A Guide to ChatGPT Prompt Engineering
Unlock the potential of AI content and SEO with our guide to ChatGPT Prompt Engineering. Powerful ChatGPT SEO prompts that will transform how you work. Background Are you ready to take your game to the next level with ChatGPT SEO prompts? If so, you don't want to miss...
What is GPT-3 And How Is This Different From ChatGPT?
Firstly, why do I keep hearing about AI and a tool called ChatGPT? If you came here wondering what is GPT-3, what is ChatGPT, or what are the differences between the two, read on. The latest sensation to grip the internet and the imaginations of users around the...
AI Marketing Tools: A Content Creator’s Best Friend or Not?
Editor's note: within literally days of creating the below guide, the creators of DALL-E, OpenAI, launched ChatGPT. Our 6th January 2023 update to this guide expands on our summary of AI copywriting and written text, by covering the ChatGPT BETA service now being...
Starting The Conversation – What you need to know about Conversational Marketing for 2022
There’s no doubt that the world of business has been something of a rollercoaster since March 2020, with some really significant changes; some of which are proving to be long-term in a bid to stay productive while keeping the COVID-19 virus at bay. While brands are...
How to Write the Perfect Metadata for SEO & Optimise Your Page Correctly
Metadata and meta titles (also known as page titles) are critical elements of SEO, making up a core element of Google’s search algorithms1. Like so many elements of writing content for the Web, creating metadata for SEO involves walking of a delicate tightrope. What...
Why You May Not Be Looking At Likes & Followers the Right Way
It's very common to hear from small businesses owners that they ‘want to increase their likes or follower count’ but when asked ‘why’ there is oftentimes no logical answer given. Isn’t it better to have more followers and likes, you might ask – generally of course but...
Thinking of starting a company blog? Let’s start with the basics
Some quick blogging tips... If you are a small business that is starting to consider blogging, hopefully these quick tips will help point you in the right direction how to get started. Assuming you already know what blogging is, a good place to start is to start...
Pay-Per-Click copywriting tips
How to write compelling PPC ad copy If you are thinking of starting a Pay-Per-Click or PPC campaign there are lots of aspects to consider, from your on-page copy to who is responsible for delivering the Pay-Per-Click management. One very important aspect is writing...