Why Good Content Matters: SEO Content Creation Guidelines [UPDATED]

Why Good Content Matters: SEO Content Creation Guidelines [UPDATED]

One of the most basic SEO challenges many website owners face is the lack of good content, but what do we mean by this? Good content can mean very different things depending on who you speak to – their background, expertise, and personal preferences will all come into...

A Guide to ChatGPT SEO Prompts and Prompt Engineering

A Guide to ChatGPT SEO Prompts and Prompt Engineering

Unlock the potential of AI content and SEO with our guide to ChatGPT Prompt Engineering. Powerful ChatGPT SEO prompts that will transform how you work. Background Are you ready to take your game to the next level with ChatGPT SEO prompts? If so, you don't want to miss...

What is GPT-3 And How Is This Different From ChatGPT?

What is GPT-3 And How Is This Different From ChatGPT?

Firstly, why do I keep hearing about AI and a tool called ChatGPT?  If you came here wondering what is GPT-3, what is ChatGPT, or what are the differences between the two, read on. The latest sensation to grip the internet and the imaginations of users around the...

Are AI Marketing Tools a Content Creator’s Best Friend?

Are AI Marketing Tools a Content Creator’s Best Friend?

Editor's note: within literally days of creating the below guide, the creators of DALL-E, OpenAI, launched ChatGPT. Our 6th January 2023 update to this guide expands on our summary of AI copywriting and written text, by covering the ChatGPT BETA service now being...

How to Write the Perfect Metadata for SEO & Optimise Your Page

How to Write the Perfect Metadata for SEO & Optimise Your Page

Metadata and meta titles (also known as page titles) are critical elements of SEO, making up a core element of Google’s search algorithms1. Like so many elements of writing content for the Web, creating metadata for SEO involves walking of a delicate tightrope. What...

Why You May Be Looking at Likes & Followers the Wrong Way

Why You May Be Looking at Likes & Followers the Wrong Way

It's very common to hear from small businesses owners that they ‘want to increase their likes or follower count’ but when asked ‘why’ there is oftentimes no logical answer given. Isn’t it better to have more followers and likes, you might ask – generally of course but...

Pay-Per-Click Copywriting Tips: How to Write Compelling Ads

Pay-Per-Click Copywriting Tips: How to Write Compelling Ads

How to write compelling PPC ad copy If you are thinking of starting a Pay-Per-Click or PPC campaign there are lots of aspects to consider, from your on-page copy to who is responsible for delivering the Pay-Per-Click management. One very important aspect is writing...

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