It’s a simple fact that a business needs customers - and most brands put in a considerable amount of time to find, nurture and keep those customers. Sentiment analysis can play a significant role in this. The world of commerce changes at lightning speed but, one thing...
Metadata and meta titles (also known as page titles) are critical elements of SEO, making up a core element of Google’s search algorithms1. Like so many elements of writing content for the Web, creating metadata for SEO involves walking of a delicate tightrope. What...
What is mobile SEO? Mobile SEO, as the name suggests, involves tailoring your search engine optimisation (SEO) practices for modern users who browse on mobile devices, such as smartphone and tablets. Mobile browsing accounts for half of all internet traffic in 20201....
On 7th December 2020 the EU published new ranking guidelines for online platforms, giving advice and guidance on how they can improve the transparency of their search ranking parameters. SEO is what we do day in and day out at Opace and the ultimate goal is to improve...
Perfecting your SEO and digital marketing strategy can be a lengthy process. It requires a great deal of care and attention. To this end, you should always measure your SEO results and make sure that your effort is paying off. You can measure the success of your SEO...
Editor’s Note: Version 1 of our Essential SEO Toolkit was released in November 2018. It's long overdue but we have now developed a new-and-improved v2, which adds some useful new features as well as a fresh facelift. The new version is due to go live on the Google...
The COVID-19 Coronavirus pandemic is a milestone moment in any of our lives. The virus is wreaking havoc across the world, but with this threat also comes a long-awaited opportunity within organisations to more fully embrace home and remote working. With travel bans...
Choosing the right domain name (website address, or URL) for your organisation is pivotal for any online venture. The perfect domain may not always be available though, when you search on sites like 123-Reg or Names.co.uk. So the other option for any online business,...
In previous blogs we’ve talked about the importance of blogging and posting content frequently to social media. The problem is that sometimes if you are a small business, its hard to allocate time to sit on social networks all day posting interesting and informative...
It's very common to hear from small businesses owners that they ‘want to increase their likes or follower count’ but when asked ‘why’ there is oftentimes no logical answer given. Isn’t it better to have more followers and likes, you might ask – generally of course but...
