If you are new to terms like ‘the metaverse’, don’t worry — a lot of marketers and business owners are in the same boat. In this article, we explore whether metaverse social media marketing is a trend to watch in 2022? Before that, we have written a beginner-friendly...
With all of these new terms being used more and more, it can be difficult to keep up. This is why we thought it’d be useful to create an article explaining some of the key differences between the metaverse and Virtual Reality (VR). We will also talk about Augmented...
You may have heard the term ‘metaverse’ mentioned on the news, in articles or in general conversation. This has likely left you asking yourself questions like, ‘what is the metaverse?’, and other questions such as, 'what is an NFT'? Well, this article will attempt to...
Earlier this week, the news that Elon Musk buys Twitter for $44 billion was in the headlines, but what does this mean for the future of Twitter? Twitter has been on seemingly shaky ground since previous owner and CEO Jack Dorsey left the company back in November 2021....
![SEO Basics: How to Master Basic SEO for Your Website [UPDATED]](https://opace.agency/wp-content/uploads/2022/04/Image-4-400x250.jpg)
Let's be honest; SEO doesn't always have the best reputation, but that doesn't need to be the case. The process of carrying out SEO has changed a lot over the years, but the fundamentals remain the same. If your site is fast, user-friendly, and delivers the right...
Editor’s Note: Our 2022 edition exploring VR eCommerce provides our latest take on the topic first explored in 2016 and again in 2019. All of our previous insights can be found below and remain un-touched apart from correcting the odd typo. This latest update extends...
There’s no doubt that the world of business has been something of a rollercoaster since March 2020, with some really significant changes; some of which are proving to be long-term in a bid to stay productive while keeping the COVID-19 virus at bay. While brands are...
It’s a simple fact that a business needs customers - and most brands put in a considerable amount of time to find, nurture and keep those customers. Sentiment analysis can play a significant role in this. The world of commerce changes at lightning speed but, one thing...
![How to Write the Perfect Meta Title and Description Tags for SEO [UPDATED]](https://opace.agency/wp-content/uploads/2021/01/online-ppc-advertising-400x250.jpg)
Meta tags such as meta titles (also known as page titles) and descriptions are critical elements of SEO, making up a core element of Google’s search algorithms1. Like so many elements of writing content for the web, creating meta tags for SEO involves walking a...
What is mobile SEO? Mobile SEO, as the name suggests, involves tailoring your search engine optimisation (SEO) practices for modern users who browse on mobile devices, such as smartphone and tablets. Mobile browsing accounts for half of all internet traffic in 20201....
