On 7th December 2020 the EU published new ranking guidelines for online platforms, giving advice and guidance on how they can improve the transparency of their search ranking parameters. SEO is what we do day in and day out at Opace and the ultimate goal is to improve...
How to Measure Your SEO Results and Digital Marketing Success
Perfecting your SEO and digital marketing strategy can be a lengthy process. It requires a great deal of care and attention. To this end, you should always measure your SEO results and make sure that your effort is paying off. You can measure the success of your SEO...
The Essential SEO Toolkit V2 – A Google Chrome Extension by Opace
Editor’s Note: Version 1 of our Essential SEO Toolkit was released in November 2018. It's long overdue but we have now developed a new-and-improved v2, which adds some useful new features as well as a fresh facelift. The new version is due to go live on the Google...
Will Businesses Adopt Virtual Services & Remote Working as a Result of the Coronavirus Pandemic?
The COVID-19 Coronavirus pandemic is a milestone moment in any of our lives. The virus is wreaking havoc across the world, but with this threat also comes a long-awaited opportunity within organisations to more fully embrace home and remote working. With travel bans...
Why You Should Consider Buying Aged Domain Names for SEO
Choosing the right domain name (website address, or URL) for your organisation is pivotal for any online venture. The perfect domain may not always be available though, when you search on sites like 123-Reg or Names.co.uk. So the other option for any online business,...
How to Automate Social Media Posts with Hootsuite in 2019
In previous blogs we’ve talked about the importance of blogging and posting content frequently to social media. The problem is that sometimes if you are a small business, its hard to allocate time to sit on social networks all day posting interesting and informative...
Why You May Be Looking at Likes & Followers the Wrong Way
It's very common to hear from small businesses owners that they ‘want to increase their likes or follower count’ but when asked ‘why’ there is oftentimes no logical answer given. Isn’t it better to have more followers and likes, you might ask – generally of course but...
SEO Predictions, Trends & Factors to Watch Now and in the Future
Editor’s Note: The world of SEO changes quickly and in this update to our 2018 SEO predictions and trends article, we will be discussing what we can expect in terms of the evolution of SEO over the months and years to come. Our original post was created in January...
How Effective is Business Blogging for Your Content Marketing Strategy?
We’ve talked a lot about business blogging in our previous posts over the years, here are a few: https://opace.agency/blog/business-blogging-why-should-i-bother https://opace.agency/blog/simple-ways-to-generate-more-blog-traffic;...
Virtual Reality Web Design: Why Every Business Needs to Factor VR into Their Digital Marketing
Editor’s Note: In this update, we take a look at our past blog post and give it a fresh, new take on the importance of VR web design in the coming months and years. Our original post was created in June 2016 and we have revisited the topic to give readers an updated...