It’s a simple fact that a business needs customers - and most brands put in a considerable amount of time to find, nurture and keep those customers. Sentiment analysis can play a significant role in this. The world of commerce changes at lightning speed but, one thing...
What is Mobile SEO & Best Practices for 2020
What is mobile SEO? Mobile SEO, as the name suggests, involves tailoring your search engine optimisation (SEO) practices for modern users who browse on mobile devices, such as smartphone and tablets. Mobile browsing accounts for half of all internet traffic in 20201....
SEO Predictions, Trends & Factors to Watch Now and in the Future
Editor’s Note: The world of SEO changes quickly and in this update to our 2018 SEO predictions and trends article, we will be discussing what we can expect in terms of the evolution of SEO over the months and years to come. Our original post was created in January...
How to Build Powerful Backlinks Using Infographics & Video Content
Editors Note: Our post on how to build powerful backlinks was originally posted in May 2017 where we discussed link building and touched upon the effectiveness of visual content such as infographics and video when it comes to SEO. This is such an important topic that...
Opace Shines on Reviews Platform Clutch.co!
In an increasingly competitive digital economy, companies must not only provide diverse and customised services to clients across a variety of budgets and industries, but they must establish a strong online presence. The best web design agencies prioritise both...
How to Change a Custom Tab or Welcome Page on Your Facebook Business Page
As discussed in our previous blog post, there have been a number of changes since we first created our popular popular video tutorial on 'How to Customise a Static HTML: (iframe) tab' as part of our series on social media marketing. We've outlined detailed guidance...
How to Install a Custom Tab or Welcome Page on Your Facebook Business Page
It’s been six years since we first created our very popular video tutorial on ‘How to install a Static HTML (iframe) tab’ as part of our series on social media marketing. However, a lot has chance since then and we thought it was time to bring our advice up-to-date...
Social Media for Business: Is This an Effective B2B and B2C Marketing Tool?
Social Media for Business (B2B and B2C marketing) The social media industry is growing exponentially, and there are no signs of it slowing down any time soon. For businesses looking to expand, having an active social media presence is the way forward. In this article,...
YouTube Business Case: B2B and B2C Social Media Marketing at Its Most Visual
Is YouTube an effective marketing tool for business in 2018? What are some of the drawbacks of YouTube, and how can this be detrimental for business? How can your company optimise SEO and what are some of the ROIs of the social media channel in 2018? These are just...
LinkedIn as a Lead-Generation Tool for B2C and B2B Marketing
Is LinkedIn an effective marketing tool for business in 2018? How can social marketers use LinkedIn to benefit their business? What are some of the ROIs of LinkedIn for businesses using the social media channel in 2018? If you’ve considered investing both time and...