Editor’s Note: The world of social media changes quickly and this is our third update to our original 2019 'The Decline of YouTube - An Uncertain Future For This Popular Video Platform' article. In our second update, 'Looking to the Future – 2020 and Beyond for...
Leading Metaverse Companies and Projects to Watch
As more and more people start to dive into metaverse worlds, you have to wonder which of the big players will become the ‘go to’ place for metaverse experiences. For this reason, we have decided to explore the battle for the metaverse and some of the leading metaverse...
Should Businesses Include a Metaverse Marketing Strategy in Their Digital Marketing?
Back in 2016 we talked about how marketers can use virtual reality. With all of this talk about the metaverse, is it too soon to be thinking about metaverse marketing for the average business? As a digital marketing agency, we love all things digital. So, let’s take a...
Is Metaverse Social Media Marketing a Trend to Watch in 2022?
If you are new to terms like ‘the metaverse’, don’t worry — a lot of marketers and business owners are in the same boat. In this article, we explore whether metaverse social media marketing is a trend to watch in 2022? Before that, we have written a beginner-friendly...
Metaverse vs Virtual Reality – Are They the Same Thing?
With all of these new terms being used more and more, it can be difficult to keep up. This is why we thought it’d be useful to create an article explaining some of the key differences between the metaverse and Virtual Reality (VR). We will also talk about Augmented...
What Are NFTs and the Metaverse?
You may have heard the term ‘metaverse’ mentioned on the news, in articles or in general conversation. This has likely left you asking yourself questions like, ‘what is the metaverse?’, and other questions such as, 'what is an NFT'? Well, this article will attempt to...
Elon Musk Buys Twitter – What Does This Mean for the Future of Twitter?
Earlier this week, the news that Elon Musk buys Twitter for $44 billion was in the headlines, but what does this mean for the future of Twitter? Twitter has been on seemingly shaky ground since previous owner and CEO Jack Dorsey left the company back in November 2021....
Starting The Conversation: What You Need to Know About Conversational Marketing for 2022
There’s no doubt that the world of business has been something of a rollercoaster since March 2020, with some really significant changes; some of which are proving to be long-term in a bid to stay productive while keeping the COVID-19 virus at bay. While brands are...
Sentimentally Speaking: Using Sentiment Analysis to Turn Followers into Leads
It’s a simple fact that a business needs customers - and most brands put in a considerable amount of time to find, nurture and keep those customers. Sentiment analysis can play a significant role in this. The world of commerce changes at lightning speed but, one thing...
What is Mobile SEO & Best Practices for 2020
What is mobile SEO? Mobile SEO, as the name suggests, involves tailoring your search engine optimisation (SEO) practices for modern users who browse on mobile devices, such as smartphone and tablets. Mobile browsing accounts for half of all internet traffic in 20201....