Links have been, and remain, one of the most important way to rank highly in search results. However, all links are not created equal, so we take a look at the best link building strategies in 2017 and how these have changed in recent years. Along with great content,...
On Friday 23rd September, 2016 Google confirmed that Penguin 4.0 was being rolled out across the world in multiple languages. This update is expected to be speedy but gradual in nature, with a rollout expected to be delivered over a 2 to 3 week period. What is Penguin...
In our previous article we discussed the benefits and uses of LinkedIn. In this article we're discussed Microsoft recent acquisition of LinkedIn, the professional, business-networking platform for $26 billion, which represents one of the largest technology-industry...
With Microsoft's recent acquisition of LinkedIn (discussed here), we felt it was about time to talk about this incredibly important, and in some ways underrated, social tool. LinkedIn has grown to become a platform where much business is won and conducted, as well as...
As many of our eCommerce customers will know we're big advocates of Magento here at Opace. In this article we're exploring Magento 2 and whether it's still relevant in 2016 and beyond. Magento 2, the eagerly awaited update to the highly popular eCommerce platform...
Opace would like to wish all of our customers a Happy New Year and many thanks for your business in 2015! Our last post provided 25 essential SEO and online marketing tools to consider for your business in 2016. In this article the focus is on our top four web design...
New Year = New Tools, that’s our motto! Here at Opace we’ve been investigating the world of SEO and online marketing tools and have provided an analysis of each of them in this article. We realised that over the years we've built up a great portfolio of tools that we...
There are some websites out there that offer great products and others which are for an extremely worthwhile cause, but no matter how outstanding the organisation is, without an equally outstanding website and marketing, you’re never going to be a success online. We...
2015 is the year of visual social media content. Visuals help to break through the clutter of online content and help businesses stand out from the crowd. Did you know that 90% of the information transmitted to the brain is visual? Visual content is also processed...
Today, social media is considered to be one of the best ways businesses can engage with their target market but it takes much more than simply setting up a profile and sending out a message each day. In order to build your engagement and get the most out of social...
