Is It Time for Something New in Social Media?

Is It Time for Something New in Social Media?

Recently we’ve seen a surge in popularity for new social networks such as ‘Ello’. Not just new social networks, but networks that actually try new things and aren’t as invasive when it comes to privacy. It makes me wonder, is it time for something new that could be...

What Google’s Takeover of Twitch Would Have Meant for Content Creators

What Google’s Takeover of Twitch Would Have Meant for Content Creators

Recent rumours almost became reality when Google were supposedly confirmed to be acquiring Twitch’s streaming service. This has led users and content creators to become concerned with the implications of this acquisition due to Google implementing unwelcome changes to...

Celebrities and Social Media: The ALS Ice Bucket Challenge

Celebrities and Social Media: The ALS Ice Bucket Challenge

Unless you’ve been living under a rock for the last month, you’ll already know about the ‘ice bucket challenge’ that has been sweeping social media lately. The last few weeks, however, videos have started being uploaded by celebrities taking part to raise awareness of...

Establishing Objectives for Social Media Campaigns

Establishing Objectives for Social Media Campaigns

When small businesses decide to take on social media, not all have a strategy or clearly defined objectives, so it becomes difficult to measure whether the social media is genuinely effective. Many run giveaways and competitions with the intention of growing likes and...

The Future of Social Media in Virtual Reality

The Future of Social Media in Virtual Reality

Virtual Reality back in the day… I remember, when I was about 12 years old in 1997 walking into the arcade on Portsmouth Pier. Right near the entrance were 2 massive machines. The aim of these machines was for you and a friend to step into each one, put a gigantic...

Pay-Per-Click Copywriting Tips: How to Write Compelling Ads

Pay-Per-Click Copywriting Tips: How to Write Compelling Ads

How to write compelling PPC ad copy If you are thinking of starting a Pay-Per-Click or PPC campaign there are lots of aspects to consider, from your on-page copy to who is responsible for delivering the Pay-Per-Click management. One very important aspect is writing...

Rich Snippets for eCommerce: A Guide for Beginners

Rich Snippets for eCommerce: A Guide for Beginners

So, what are rich snippets? Have you ever noticed that some listings in Google search results look so much better than others? You know, those ones that are equipped with little extras like images, prices and ratings? Well they have been created using rich snippets...

Facebook Ads: A Hidden Gem for B2B Marketing

Facebook Ads: A Hidden Gem for B2B Marketing

Facebook Ads in 2014 Long before Facebook started offering “suggested posts”, “sponsored ads” and the variety of different options they have today, Opace were offering more traditional B2B internet marketing services, including SEO, social media and of course Pay Per...