Has Being Connected Made Us Disconnected from Ourselves?

Has Being Connected Made Us Disconnected from Ourselves?

A nation obsessed with technology and social media After publishing my previous blogs about Facebook and social networks for business, it’s easy to forget that Facebook is also a social network that we enjoy in our free time, to keep in touch with friends and family....

Penguin 3.0 Update: A Client Case Study

Penguin 3.0 Update: A Client Case Study

Whilst marketers and SEO experts around the world were left panicking approaching Google’s Penguin 3.0 announcement a few months back, here at Opace we were pretty excited about the update and waiting in anticipation! Read on to find out about Penguin 3.0 and some of...

How to Start a Virtual Business

How to Start a Virtual Business

Setting up a business can be an expensive proposition, especially if you go the traditional brick and mortar route. Many new entrepreneurs are simply not able to raise the capital to establish a business in this way and so they have had to look at alternatives. This...

A First Look at Facebook’s New “Rooms” App

A First Look at Facebook’s New “Rooms” App

What are Facebook's ‘Rooms’? Facebook recently released their latest app ‘Rooms’ which looks to connect users of similar interests together and allow anonymous discussion similar to the chat rooms of the early days of the internet. Rooms support photos, videos and...

Is It Time for Something New in Social Media?

Is It Time for Something New in Social Media?

Recently we’ve seen a surge in popularity for new social networks such as ‘Ello’. Not just new social networks, but networks that actually try new things and aren’t as invasive when it comes to privacy. It makes me wonder, is it time for something new that could be...

What Google’s Takeover of Twitch Would Have Meant for Content Creators

What Google’s Takeover of Twitch Would Have Meant for Content Creators

Recent rumours almost became reality when Google were supposedly confirmed to be acquiring Twitch’s streaming service. This has led users and content creators to become concerned with the implications of this acquisition due to Google implementing unwelcome changes to...

Celebrities and Social Media: The ALS Ice Bucket Challenge

Celebrities and Social Media: The ALS Ice Bucket Challenge

Unless you’ve been living under a rock for the last month, you’ll already know about the ‘ice bucket challenge’ that has been sweeping social media lately. The last few weeks, however, videos have started being uploaded by celebrities taking part to raise awareness of...

Establishing Objectives for Social Media Campaigns

Establishing Objectives for Social Media Campaigns

When small businesses decide to take on social media, not all have a strategy or clearly defined objectives, so it becomes difficult to measure whether the social media is genuinely effective. Many run giveaways and competitions with the intention of growing likes and...