Ask yourself a question: Should we say goodbye to the company website? More and more companies are jumping on the social media bandwagon and are using this platform to engage with existing customers as well as attracting potential new customers. Social media is seen...
Commercial value in blogging... Let's play a game. Consider the following three statements: 'advertising could help me sell more' 'marketing will get my company noticed' 'my website can give me a competitive advantage' If you used those statements when talking to a...
The Facebook phenomenon Ever since it was created, Facebook has taken the world by storm. No one ever imagined how big this social network would become. Just recently, Facebook exceeded 500 million users and has now become the number one activity on the internet. From...
Using Google Analytics to measure SEO In any search engine optimisation (SEO) campaign, it is imperative to measure the progress of your SEO efforts when it comes to your website and how it ranks in the search engines. This is an ongoing task that includes thorough...
SEO or social media for online marketing? With social media marketing becoming so intertwined with search engine optimsiation (SEO) and link building, you wouldn't be alone if you're getting a bit confused. You may be wondering which gives the better ROI – SEO or...
SEO and Social Media Your business website may have lots of usable and convincing content but this alone is not enough to gain new customers and revenue. When your website gets to this point, then it is time to create a link building strategy to boost your brand...
Local SEO and search optimisation As all business owners will realise, internet marketing is important for business growth, especially in today's climate. More and more people are turning to the internet and search engines in particular to locate businesses in their...
Google Places for your business The answer is simple. Google Places is a business listing page within Google's Maps service. Once a user is in Maps they are able to find products or services offered by local businesses, as well as other related information including...
What is Google Instant Search (also known as predictive search)? Google Instant Search attempts to predict your search queries as you type. Depending on the query, Google Instant Search (also known as Google Predictive Search) will predict your query and place the...
Business blogging There is a saying which goes something like this 'Communication is all about understanding'. Although many may not agree, this certainly is the case when it comes to your customers. The prospect of running a business blog makes some business owners...
