Meta tags such as meta titles (also known as page titles) and descriptions are critical elements of SEO, making up a core element of Google’s search algorithms1. Like so many elements of writing content for the web, creating meta tags for SEO involves walking a...
What is Mobile SEO & Best Practices for 2020
What is mobile SEO? Mobile SEO, as the name suggests, involves tailoring your search engine optimisation (SEO) practices for modern users who browse on mobile devices, such as smartphone and tablets. Mobile browsing accounts for half of all internet traffic in 20201....
EU Asks Google & Microsoft to Follow SEO Ranking Guidelines
On 7th December 2020 the EU published new ranking guidelines for online platforms, giving advice and guidance on how they can improve the transparency of their search ranking parameters. SEO is what we do day in and day out at Opace and the ultimate goal is to improve...
How to Measure Your SEO Results and Digital Marketing Success
Perfecting your SEO and digital marketing strategy can be a lengthy process. It requires a great deal of care and attention. To this end, you should always measure your SEO results and make sure that your effort is paying off. You can measure the success of your SEO...
The Essential SEO Toolkit V2 – A Google Chrome Extension by Opace
Editor’s Note: Version 1 of our Essential SEO Toolkit was released in November 2018. It's long overdue but we have now developed a new-and-improved v2, which adds some useful new features as well as a fresh facelift. The new version is due to go live on the Google...
Will Businesses Adopt Virtual Services & Remote Working as a Result of the Coronavirus Pandemic?
The COVID-19 Coronavirus pandemic is a milestone moment in any of our lives. The virus is wreaking havoc across the world, but with this threat also comes a long-awaited opportunity within organisations to more fully embrace home and remote working. With travel bans...
Why You Should Consider Buying Aged Domain Names for SEO
Choosing the right domain name (website address, or URL) for your organisation is pivotal for any online venture. The perfect domain may not always be available though, when you search on sites like 123-Reg or Names.co.uk. So the other option for any online business,...
SEO Predictions, Trends & Factors to Watch Now and in the Future
Editor’s Note: The world of SEO changes quickly and in this update to our 2018 SEO predictions and trends article, we will be discussing what we can expect in terms of the evolution of SEO over the months and years to come. Our original post was created in January...
Virtual Reality Web Design: Why Every Business Needs to Factor VR into Their Digital Marketing
Editor’s Note: In this update, we take a look at our past blog post and give it a fresh, new take on the importance of VR web design in the coming months and years. Our original post was created in June 2016 and we have revisited the topic to give readers an updated...
How to Build Powerful Backlinks Using Infographics & Video Content
Editors Note: Our post on how to build powerful backlinks was originally posted in May 2017 where we discussed link building and touched upon the effectiveness of visual content such as infographics and video when it comes to SEO. This is such an important topic that...