Let’s be clear about this, building links is not as simple as firing a silver bullet. There is no one, single link builder tool on the market that will be a cure-all to help you reach the holy grail of the number one in Google's search results. What exists are plenty...
Black Hat, White Hat & Grey Hat SEO Techniques Explained
The terms White Hat, Black Hat and Grey Hat are often used to explain certain SEO tactics, but what do they actually mean? White Hat SEO Tactics White Hat SEO tacticians maintain a code of ethics that strictly adheres to the guidelines set by the leading search engine...
Top 10 Tips for Building High-Quality Links in 2017
Links have been, and remain, one of the most important way to rank highly in search results. However, all links are not created equal, so we take a look at the best link building strategies in 2017 and how these have changed in recent years. Along with great content,...
Google Penguin 4.0 Update: Rolling Out in September 2016
On Friday 23rd September, 2016 Google confirmed that Penguin 4.0 was being rolled out across the world in multiple languages. This update is expected to be speedy but gradual in nature, with a rollout expected to be delivered over a 2 to 3 week period. What is Penguin...
Microsoft Acquires LinkedIn & What This Means for the Future of Social Media Companies
In our previous article we discussed the benefits and uses of LinkedIn. In this article we're discussed Microsoft recent acquisition of LinkedIn, the professional, business-networking platform for $26 billion, which represents one of the largest technology-industry...
The Importance of LinkedIn for B2B Marketing and Social Media
With Microsoft's recent acquisition of LinkedIn (discussed here), we felt it was about time to talk about this incredibly important, and in some ways underrated, social tool. LinkedIn has grown to become a platform where much business is won and conducted, as well as...
The Lowdown from Our Virtual Reality Gurus, Rob Bryan and Adam Bullas
Two of Opace’s finest, Rob Bryan and Adam Bullas, have a huge interest in the virtual reality space and have experimented with the Oculus Rift, HTC Vive, Samsung Gear VR, PlayStation VR and the Google Cardboard. Rob, as the Technical Director, and Adam as the...
Has Oculus Lost the First Generation of Virtual Reality to HTC?
In our previous article, we explored the history rise and fall of VR. It was Oculus who essentially brought about the rebirth of virtual reality in recent years. We’ve already seen in our previous articles that as a concept, virtual reality could technically be dated...
How Businesses & Marketers Can Use Virtual Reality (VR Marketing)
While it can’t be denied that the primary use for virtual reality currently is for gamers, businesses are quickly coming to realise that the use of virtual reality could play a big role in the way in which they market to their customers. This article is part of...
Open Source Virtual Reality & What This Means for Business
In our previous article we explored how businesses and marketers can use VR. In this article we are looking specifically at open source. Those who know us here at Opace well know that we were established from a firm belief that open source technology and platforms are...