Google's so-called Panda update will have an impact on all online marketing and SEO. It's clear that good old fashioned content will play an increasingly important role in making sure websites are visible. This presents both opportunities for small businesses to punch...
Does Panda mean extinction for your website? Last Monday, 11th April, Google confirmed that it's latest algorithm changes, codenamed 'Panda', would be rolled out across English-speaking websites following it's introduction in the USA a month previously. Amendments to...
Why internet marketing is more important than ever? In these tough financial times, where the current economic climate is dictating how businesses are performing or not performing, marketing and brand awareness is more important than ever. Valuable revenue is being...
URL SEO and Canonicalization Search engine optimisation (SEO) is an expression used to cover a wide variety of techniques and strategies that are used to optimise your website so that it can attain a high position in search engine results for a particular keyword or...
SEO or social media for online marketing? With social media marketing becoming so intertwined with search engine optimsiation (SEO) and link building, you wouldn't be alone if you're getting a bit confused. You may be wondering which gives the better ROI – SEO or...
SEO and Social Media Your business website may have lots of usable and convincing content but this alone is not enough to gain new customers and revenue. When your website gets to this point, then it is time to create a link building strategy to boost your brand...
Local SEO and search optimisation As all business owners will realise, internet marketing is important for business growth, especially in today's climate. More and more people are turning to the internet and search engines in particular to locate businesses in their...
What is Google Instant Search (also known as predictive search)? Google Instant Search attempts to predict your search queries as you type. Depending on the query, Google Instant Search (also known as Google Predictive Search) will predict your query and place the...
SEO and Keywords When conducting research to identify the correct keywords for SEO you need to ask yourself some basic questions. For example, what would a person type into a search engine to get to your site? What keywords would you associate with your business? What...
Are you asking "How do I optimise my website for keywords?" When creating your search engine optimisation strategy, the critical factors you should consider are: carefully considering and placing your keywords; and building quality links back to your website that...
