When it comes to Search Engine Optimsiation (SEO) and Pay Per Click (PPC), each technique offers different benefits. The main benefit of PPC is that in a short period of time the advertiser can gain huge traffic to his or her site whereas with SEO it takes longer to...
A website revolution is occurring The impact of social media, major changes to Google's algorithm and the importance of local search etc. are all having a major change of how websites are built, maintained and marketed. A website revolution is occurring – whether we...
Google's so-called Panda update will have an impact on all online marketing and SEO. It's clear that good old fashioned content will play an increasingly important role in making sure websites are visible. This presents both opportunities for small businesses to punch...
Does Panda mean extinction for your website? Last Monday, 11th April, Google confirmed that it's latest algorithm changes, codenamed 'Panda', would be rolled out across English-speaking websites following it's introduction in the USA a month previously. Amendments to...
Why internet marketing is more important than ever? In these tough financial times, where the current economic climate is dictating how businesses are performing or not performing, marketing and brand awareness is more important than ever. Valuable revenue is being...
URL SEO and Canonicalization Search engine optimisation (SEO) is an expression used to cover a wide variety of techniques and strategies that are used to optimise your website so that it can attain a high position in search engine results for a particular keyword or...
Using Google Analytics to measure SEO In any search engine optimisation (SEO) campaign, it is imperative to measure the progress of your SEO efforts when it comes to your website and how it ranks in the search engines. This is an ongoing task that includes thorough...
SEO or social media for online marketing? With social media marketing becoming so intertwined with search engine optimsiation (SEO) and link building, you wouldn't be alone if you're getting a bit confused. You may be wondering which gives the better ROI – SEO or...
SEO and Social Media Your business website may have lots of usable and convincing content but this alone is not enough to gain new customers and revenue. When your website gets to this point, then it is time to create a link building strategy to boost your brand...
Local SEO and search optimisation As all business owners will realise, internet marketing is important for business growth, especially in today's climate. More and more people are turning to the internet and search engines in particular to locate businesses in their...
