What is Social Bookmarking? In the same way that individuals use bookmarks in a web browser to curate content, social bookmarking is an online service that allows registered users to do the same. In addition, users can also annotate, edit and share web pages; in...
How to Use Moz to Check Backlinks and Domain Authority
The SaaS marketing company, Moz, has been operating since 2005 on the core principle of ‘making the web a better place’. They offer software services based around SEO, all of which are designed to help webmasters improve their SEO and check backlinks using...
How to Check Backlink Quality and Trust Flow Using Majestic
Majestic is a link intelligence supplier based in the UK. Capable of delivering powerful link analysis data for any URL, Majestic SEO is a tool designed to provide ‘flow metrics’ and enable website owners to check backlink quality for their own website and...
How to Use Blogger Outreach for Great Links and Exposure
High quality links from top ranking and authoritative sites are a good way to build great links without breaching any Webmaster Guidelines. One of the best ways to do this is via content marking and an effectively designed blogger outreach programme. What is a Blogger...
Top Link Builder Tools to Improve Your SEO Rankings
Let’s be clear about this, building links is not as simple as firing a silver bullet. There is no one, single link builder tool on the market that will be a cure-all to help you reach the holy grail of the number one in Google's search results. What exists are plenty...
Black Hat, White Hat & Grey Hat SEO Techniques Explained
The terms White Hat, Black Hat and Grey Hat are often used to explain certain SEO tactics, but what do they actually mean? White Hat SEO Tactics White Hat SEO tacticians maintain a code of ethics that strictly adheres to the guidelines set by the leading search engine...
Top 10 Tips for Building High-Quality Links in 2017
Links have been, and remain, one of the most important way to rank highly in search results. However, all links are not created equal, so we take a look at the best link building strategies in 2017 and how these have changed in recent years. Along with great content,...
Important Google Changes Update – August 2015
Here at Opace, we make it our mission to keep you up to date with the latest Google changes. Over the last month or so the search engine has been very busy making alterations to local search and AdWords, in addition to rolling out various algorithm updates. See below...
Google Introduces Starred Ratings & Reviews from Google+ in AdWords Listings
Noticed something different about Google Ads? Last week, Google explained that starred ratings and reviews from Google+ (My Business) will be shown on Google AdWords listings: Last year we made it easier to manage location extensions by automatically linking your...
Rich Snippets for eCommerce: A Guide for Beginners
So, what are rich snippets? Have you ever noticed that some listings in Google search results look so much better than others? You know, those ones that are equipped with little extras like images, prices and ratings? Well they have been created using rich snippets...