Long tail SEO All businesses can benefit from using niche long tail keywords to improve their SEO and find new customers for their products and services. What are long tail keywords? Long tail keywords generally refers to searches of 3 or more keywords, each one...
Post-Panda SEO Checklist (Part 2)
Panda and Penguin Google's recent changes to how it ranks websites have started to have an effect on many businesses and the amount and type of SEO required to achieve high rankings has changed. Our previous blog...
Post-Panda SEO Checklist (Part 1)
Panda and Penguin Google's algorithm changes – commonly referred to as Panda and Penguin – have been designed to improve the search experience of Google's customers, which by now is almost the whole of the globe. Businesses are finding that their search engine ranking...
Twitter Marketing Tips for Small Businesses
Twitter Marketing Tips Social media and customer engagement are becoming more important for SEO – and that means they should become more important for every business. Perhaps the foremost social platform for businesses is Twitter1The appeal of Twitter marketing for a...
Is Pinterest Useful for Your Business? Pinterest Marketing Insights
Pinterest marketing Social media marketing is already a complicated subject for some businesses. Finding time and content for the foremost popular social media platforms such as Facebook, Twitter and Linkedin is time consuming already – not forgetting other forms of...
Google Penguin Algorithm Changes: What It Means for Your SEO
On 24th April, Google made the following announcement: "In the next few days, we're launching an important algorithm change targeted at web spam. The change will decrease rankings for sites that we believe are violating Google's existing quality guidelines." The...
How to Create a LinkedIn Company Page (Part 2)
LinkedIn Company Pages How to create a LinkedIn Business Page (Company Page) Part 2
How to Create a LinkedIn Company Page (Part 1)
LinkedIn Company Pages LinkedIn company pages offer a powerful way to connect with like-minded professionals, whether it's to attract your target demographic or take part in engaging discussions online, using LinkedIn company pages will help to boost your chances with...
How to Create and Use LinkedIn Groups
LinkedIn Groups LinkedIn groups offer a powerful way to connect with like-minded professionals, whether it's to attract your target demographic or take part in engaging discussions online, using LinkedIn groups will help to boost your chances with one of the fastest...
Will Google Panda Lead to More SEO Training?
Speaking at SXSW event in March this year, Matt Cutts, the head of Google's WebSpam team, spoke of further major changes to the Google Algorithm – and we want to look at how this may require further SEO training for those who carry out their own SEO. Google Panda...