8 SEO basics you shouldn't ignore SEO does not always have the best reputation, so in this guide, we will explore some SEO basics that every business or website owner needs to know. Unscrupulous businesses or sadly "SEO specialists" have taken advantage of search...
![How to Write the Perfect Meta Title and Description Tags for SEO [UPDATED]](https://opace.agency/wp-content/uploads/2021/01/online-ppc-advertising-400x250.jpg)
Meta tags such as meta titles (also known as page titles) and descriptions are critical elements of SEO, making up a core element of Google’s search algorithms1. Like so many elements of writing content for the web, creating meta tags for SEO involves walking a...
On 7th December 2020 the EU published new ranking guidelines for online platforms, giving advice and guidance on how they can improve the transparency of their search ranking parameters. SEO is what we do day in and day out at Opace and the ultimate goal is to improve...
The COVID-19 Coronavirus pandemic is a milestone moment in any of our lives. The virus is wreaking havoc across the world, but with this threat also comes a long-awaited opportunity within organisations to more fully embrace home and remote working. With travel bans...
Choosing the right domain name (website address, or URL) for your organisation is pivotal for any online venture. The perfect domain may not always be available though, when you search on sites like 123-Reg or Names.co.uk. So the other option for any online business,...
Editor’s Note: The world of SEO changes quickly and in this update to our 2018 SEO predictions and trends article, we will be discussing what we can expect in terms of the evolution of SEO over the months and years to come. Our original post was created in January...
We’ve talked a lot about business blogging in our previous posts over the years, here are a few: https://opace.agency/blog/business-blogging-why-should-i-bother https://opace.agency/blog/simple-ways-to-generate-more-blog-traffic;...
You may have seen some of our recent blog posts advising readers of which plugins are best and how to get the most out of your new website, but how do you know when you need to refresh your website and give it a facelift? Having a new website can be potentially...
Editors Note: Our post on how to build powerful backlinks was originally posted in May 2017 where we discussed link building and touched upon the effectiveness of visual content such as infographics and video when it comes to SEO. This is such an important topic that...
It has been nearly 5 years since we wrote our first article titled 'Why choose WordPress for your web design'. Back then, it was a fantastic blog and easy-to-use CMS (content management system) but how do things look for WordPress in late 2018/ 2019? Let's take a look...
