Before we get into the nitty-gritty, it's important to understand that Nofollow is a directive for search engines, not a penalty or something to be scared about. What is Nofollow in SEO? In a nutshell, Nofollow in SEO simply means that a backlink or hyperlink...
Backlink Your Way to SEO Success: An Up-To-Date Link Building Guide [UPDATED]
Before we jump into our link building guide, let's start at the beginning and cover what SEO means. The Role of Link Building in SEO Our simple SEO guide below covers all of the fundamentals, including common myths about backlinks and the role they play in modern SEO....
Top 5 Tools to Check Competitor Backlinks
What benefit is there in knowing how to check backlinks from your competitors? As the great Chinese military strategist, Sun Tzu, said; “Know yourself, know your enemy, and you shall win a hundred battles without loss”. In this instance, we are talking about the war...
Can Google Penalise Bad Links and How Does It Impact Your Business?
Since Google introduced the Penguin update to its algorithm in 2012, practices such as black hat SEO link building have, thankfully, been in decline. Widespread manipulation of a website’s ranking involving the practice of buying links, spam comments, link farming and...
What Are Backlinks in SEO & Does Link Building Still Work? [UPDATED]
If you are looking for an answer to, "What are backlinks and do they still help SEO?", you're in the right place. When it comes to how well you rank in search engines, there are many factors which determine your position. Historically, two of the main ones were...
Are Social Bookmarking Links Effective for SEO?
What is Social Bookmarking? In the same way that individuals use bookmarks in a web browser to curate content, social bookmarking is an online service that allows registered users to do the same. In addition, users can also annotate, edit and share web pages; in...
How to Use Moz to Check Backlinks and Domain Authority
The SaaS marketing company, Moz, has been operating since 2005 on the core principle of ‘making the web a better place’. They offer software services based around SEO, all of which are designed to help webmasters improve their SEO and check backlinks using...
How to Check Backlink Quality and Trust Flow Using Majestic
Majestic is a link intelligence supplier based in the UK. Capable of delivering powerful link analysis data for any URL, Majestic SEO is a tool designed to provide ‘flow metrics’ and enable website owners to check backlink quality for their own website and...
How to Use Blogger Outreach for Great Links and Exposure
High quality links from top ranking and authoritative sites are a good way to build great links without breaching any Webmaster Guidelines. One of the best ways to do this is via content marking and an effectively designed blogger outreach programme. What is a Blogger...
Top Link Builder Tools to Improve Your SEO Rankings
Let’s be clear about this, building links is not as simple as firing a silver bullet. There is no one, single link builder tool on the market that will be a cure-all to help you reach the holy grail of the number one in Google's search results. What exists are plenty...