Panda and Penguin Google's algorithm changes – commonly referred to as Panda and Penguin – have been designed to improve the search experience of Google's customers, which by now is almost the whole of the globe. Businesses are finding that their search engine ranking...
Successful Business Blogging Blogs are a great for businesses. Besides being a way to engage with customers, encourage feedback and build brand, done correctly business blogging is a relatively easy way to achieve high Google rankings with a minimum level of SEO...
So you've decided to learn more about SEO – either to better understand the principles and practices that can help your company achieve #1 in Google or to manage your own SEO. You can look to the internet for support, but an SEO training course can provide a focussed...
Congratulations. Your SEO strategy has worked and you find yourself #1 on Google - time to sit back and let the £s roll in. However for most businesses the truth is somewhat less rosy. All the SEO strategy is wasted if customers cannot find what they were searching...
DIY SEO - Part 2 in our SEO Made Simple series Our SEO e-books are part of our wider "do-it-yourself" series of Internet marketing guides and video blogs, all of which can be accessed FOR FREE when you Like our Facebook page. Introduction Search Engine Optimisation...
URL SEO and Canonicalization Search engine optimisation (SEO) is an expression used to cover a wide variety of techniques and strategies that are used to optimise your website so that it can attain a high position in search engine results for a particular keyword or...
Off-page optimisation and link-building When creating your search engine optimisation (SEO) strategy, the critical factors you always need to consider are: carefully considering and placing your keywords; and building good quality links back to your website. This...
What is keyword density? Keyword density is an indication of the number of times the selected keyword appears on a web page. However, it should be noted that keywords should not be over used, but just sufficient enough to appear at important places. By repeating your...
SEO and Keywords When conducting research to identify the correct keywords for SEO you need to ask yourself some basic questions. For example, what would a person type into a search engine to get to your site? What keywords would you associate with your business? What...
Are you asking "How do I optimise my website for keywords?" When creating your search engine optimisation strategy, the critical factors you should consider are: carefully considering and placing your keywords; and building quality links back to your website that...
